A data profile of the people who buy, follow and care about Recipes in Indonesia — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 7,558,650 people in Indonesia.
The average Recipes fan in Indonesia is 36.8 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Kebaya, Tunic, Web fiction, with strongest over-indexing on Kebaya (1.55× the country average).
Demographically, the Recipes audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Recipes fan in Indonesia is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Kebaya.
The key figures that characterise the Recipes profile in Indonesia.
58.2% are female, 41.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 36.8 |
| Estimated audience size | 7,558,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 31% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Recipes audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 2.01× | |
| 02 | Jakarta | ~800K | 1.33× | |
| 03 | Riau Islands | ~100K | 1.28× | |
| 04 | Banten | ~400K | 1.21× | |
| 05 | Special Region of Yogyakarta | ~100K | 1.09× | |
| 06 | North Sulawesi | ~90K | 1.09× | |
| 07 | South Sulawesi | ~200K | 1.08× | |
| 08 | East Kalimantan | ~100K | 1.06× | |
| 09 | Bangka-Belitung Islands | ~40K | 1.06× | |
| 10 | Central Kalimantan | ~60K | 1.05× | |
| 11 | South Sumatra | ~200K | 1.02× | |
| 12 | West Sulawesi | ~30K | 1.01× | |
| 13 | West Kalimantan | ~100K | 0.99× | |
| 14 | North Kalimantan | ~20K | 0.98× | |
| 15 | West Papua | ~20K | 0.98× | |
| 16 | East Java | ~800K | 0.97× | |
| 17 | Lampung | ~100K | 0.97× | |
| 18 | South Kalimantan | ~90K | 0.97× | |
| 19 | West Nusa Tenggara | ~90K | 0.97× | |
| 20 | Bengkulu | ~60K | 0.97× | |
| 21 | Southeast Sulawesi | ~60K | 0.97× | |
| 22 | Jambi | ~80K | 0.96× | |
| 23 | Central Sulawesi | ~70K | 0.96× | |
| 24 | Maluku | ~30K | 0.96× | |
| 25 | Gorontalo (disambiguation)(2) | ~30K | 0.96× | |
| 26 | Riau | ~200K | 0.95× | |
| 27 | Papua (province) | ~40K | 0.95× | |
| 28 | North Maluku | ~20K | 0.95× | |
| 29 | Central Java | ~700K | 0.92× | |
| 30 | North Sumatra | ~300K | 0.92× | |
| 31 | West Java | ~1M | 0.91× | |
| 32 | East Nusa Tenggara | ~70K | 0.87× | |
| 33 | West Sumatra | ~100K | 0.85× | |
| 34 | Aceh | ~80K | 0.83× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 2.17× | ||
| 02 | Baby powder | Kids & Family | 1.67× | ||
| 03 | Corset | Fashion & Accessoires | 1.67× | ||
| 04 | Tunic | Fashion & Accessoires | 1.63× | ||
| 05 | Nursing bra | Fashion & Accessoires | 1.63× | ||
| 06 | Pampers | Kids & Family | 1.62× | ||
| 07 | Copa del Rey | Sports | 1.61× | ||
| 08 | Kabah (band) | Music & Radio | 1.60× | ||
| 09 | Mara Region | Travel & Leisure | 1.57× | ||
| 10 | Zaskia Adya Mecca | Movies & TV | 1.57× | ||
| 11 | Cetaphil | Beauty & Wellness | 1.56× | ||
| 12 | Kebaya | Fashion & Accessoires | 1.55× | ||
| 13 | Breastfeeding | Kids & Family | 1.55× | ||
| 14 | Breast pump | Kids & Family | 1.55× | ||
| 15 | Modesty | Politics & Society | 1.55× | ||
| 16 | Testimonial match | Sports | 1.54× | ||
| 17 | Baby bottle | Kids & Family | 1.53× | ||
| 18 | Brassiere | Food & Beverages | 1.52× | ||
| 19 | Tupperware | Home & Garden | 1.52× | ||
| 20 | Baju Kurung | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Design Affinity | PREMIUM | 0.44× | |
| Travelling | THRILL | 0.48× |
Recipes has an estimated audience of 7,558,650 people in Indonesia, concentrated in West Java and Jakarta.
58.2% of Recipes fans are female, 41.8% are male, with an average age of 36.8 years.
Recipes fans show strongest brand affinity for Kebaya (1.55×), Tunic (1.63×), and Web fiction (2.17×) over the country average.
Recipes fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~800K), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Tunic (1.63×), Web fiction (2.17×), Breastfeeding (1.55×), and Baby powder (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.