A data profile of the people who buy, follow and care about Recipes in Poland — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 7,016,731 people in Poland.
Recipes has an estimated audience of 7,016,731 people in Poland. 70.9% are female, 29.1% are male, average age 43.3. Top brand affinities: Super Express, Smyk, Office 365, Agnieszka Maciąg, Bonprix.
Top brand affinities include Super Express, Smyk, Office 365, with strongest over-indexing on Super Express (1.91× the country average).
Demographically, the Recipes audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Recipes fan in Poland is more female, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Recipes profile in Poland.
70.9% are female, 29.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 43.3 |
| Estimated audience size | 7,016,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Recipes audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winiary (company) | Food & Beverages | 2.39× | ||
| 02 | Bonprix | Shopping | 2.28× | ||
| 03 | Tablecloth | Home & Garden | 2.20× | ||
| 04 | Salad | Food & Beverages | 2.14× | ||
| 05 | Vendor | Business & Career | 2.03× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 1.98× | ||
| 07 | Curtain | Home & Garden | 1.95× | ||
| 08 | Super Express | News | 1.91× | ||
| 09 | Culinary art | Arts & Culture | 1.89× | ||
| 10 | Cholesterol | Food & Beverages | 1.75× | ||
| 11 | Smyk | Shopping | 1.65× | ||
| 12 | Office 365 | Technology & Electronics | 1.62× | ||
| 13 | Child development | Business & Career | 1.62× | ||
| 14 | KiK | Shopping | 1.61× | ||
| 15 | Agnieszka Maciąg | Literature | 1.59× | ||
| 16 | MSN | News | 1.58× | ||
| 17 | Causeway Bay | Travel & Leisure | 1.57× | ||
| 18 | Thermomix | Home & Garden | 1.57× | ||
| 19 | Garden design | Home & Garden | 1.56× | ||
| 20 | Mentha | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Need for Security | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Sustainability | BALANCE | 0.64× | |
| Urban Lifestyle | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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