A data profile of the people who buy, follow and care about Recipes in Australia — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 9,297,299 people in Australia.
The average Recipes fan in Australia is 45.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cookbook, Retirement community, Taste.com.au, with strongest over-indexing on Cookbook (1.79× the country average).
Demographically, the Recipes audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Recipes fan in Australia is more female, around 45.1 years old, with strong Creativity tendencies and a notable affinity for Cookbook.
The key figures that characterise the Recipes profile in Australia.
64.3% are female, 35.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.1 |
| Estimated audience size | 9,297,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Recipes audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.18× | |
| 02 | South Australia | ~800K | 1.05× | |
| 03 | Queensland | ~2.5M | 1.03× | |
| 04 | Western Australia | ~1M | 0.97× | |
| 05 | Australian Capital Territory | ~200K | 0.97× | |
| 06 | Victoria | ~2.5M | 0.95× | |
| 07 | Northern Territory | ~80K | 0.94× | |
| 08 | New South Wales | ~3M | 0.92× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zucchini | Food & Beverages | 1.81× | ||
| 02 | Cookbook | Food & Beverages | 1.79× | ||
| 03 | Carrot cake | Food & Beverages | 1.75× | ||
| 04 | Fritter | Food & Beverages | 1.69× | ||
| 05 | Slow cooker | Food & Beverages | 1.68× | ||
| 06 | Chocolate cake | Food & Beverages | 1.65× | ||
| 07 | Muffin | Food & Beverages | 1.62× | ||
| 08 | Food waste | Home & Garden | 1.60× | ||
| 09 | Casserole | Food & Beverages | 1.59× | ||
| 10 | Shoe insert | Health | 1.58× | ||
| 11 | Air fryer | Food & Beverages | 1.58× | ||
| 12 | Ketosis | Health | 1.56× | ||
| 13 | Retirement community | Kids & Family | 1.55× | ||
| 14 | Spinach | Food & Beverages | 1.54× | ||
| 15 | Lasagne | Food & Beverages | 1.54× | ||
| 16 | Taste.com.au | Food & Beverages | 1.53× | ||
| 17 | Chocolate brownie | Food & Beverages | 1.53× | ||
| 18 | Sourdough | Food & Beverages | 1.52× | ||
| 19 | Umami | Food & Beverages | 1.52× | ||
| 20 | Teaspoon | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Design Affinity | PREMIUM | 1.07× | |
| Pet Ownership | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.69× |
Recipes has an estimated audience of 9,297,299 people in Australia, concentrated in New South Wales and Victoria.
64.3% of Recipes fans are female, 35.7% are male, with an average age of 45.1 years.
Recipes fans show strongest brand affinity for Cookbook (1.79×), Retirement community (1.55×), and Taste.com.au (1.53×) over the country average.
Recipes fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Retirement community (1.55×), Taste.com.au (1.53×), Slow cooker (1.68×), and Chocolate cake (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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