A data profile of the people who buy, follow and care about Dinner in Switzerland — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 945,137 people in Switzerland.
The average Dinner fan in Switzerland is 44.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Local food, Foodie, Italian cuisine, with strongest over-indexing on Local food (4.58× the country average).
Demographically, the Dinner audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Dinner fan in Switzerland is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Local food.
The key figures that characterise the Dinner profile in Switzerland.
58.2% are female, 41.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.7 |
| Estimated audience size | 945,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Dinner audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
Where the Dinner audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~100K | 2.02× | |
| 02 | Canton of Zürich | ~300K | 1.90× | |
| 03 | Valais | ~60K | 1.68× | |
| 04 | Basel-City | ~60K | 1.52× | |
| 05 | Canton of Bern | ~100K | 1.30× | |
| 06 | Luzern | ~50K | 1.27× | |
| 07 | Vaud | ~100K | 1.24× | |
| 08 | Graubünden | ~30K | 1.24× | |
| 09 | Canton of Zug | ~10K | 1.05× | |
| 10 | Canton of Obwalden | ~4K | 1.02× | |
| 11 | Uri | ~3K | 0.99× | |
| 12 | Schaffhausen | ~7K | 0.96× | |
| 13 | Appenzell Innerrhoden | ~1K | 0.96× | |
| 14 | Canton of Glarus | ~3K | 0.94× | |
| 15 | Appenzell Ausserrhoden | ~4K | 0.93× | |
| 16 | Canton of Nidwalden | ~3K | 0.93× | |
| 17 | Jura | ~6K | 0.92× | |
| 18 | Basel-Landschaft | ~20K | 0.91× | |
| 19 | Schwyz | ~10K | 0.91× | |
| 20 | Aargau | ~50K | 0.89× | |
| 21 | Solothurn | ~20K | 0.89× | |
| 22 | Canton of St. Gallen | ~40K | 0.88× | |
| 23 | Neuchatel | ~20K | 0.86× | |
| 24 | Fribourg | ~30K | 0.85× | |
| 25 | Ticino | ~30K | 0.84× | |
| 26 | Thurgau | ~20K | 0.83× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 4.58× | ||
| 02 | Foodservice | Food & Beverages | 4.22× | ||
| 03 | Fast casual restaurants | Food & Beverages | 4.09× | ||
| 04 | Fast food restaurants | Food & Beverages | 4.04× | ||
| 05 | Foodie | Food & Beverages | 3.69× | ||
| 06 | Gourmet Foods | Food & Beverages | 3.57× | ||
| 07 | Seafood | Food & Beverages | 3.54× | ||
| 08 | Lunch | Food & Beverages | 3.16× | ||
| 09 | Diners | Food & Beverages | 3.10× | ||
| 10 | Italian cuisine | Food & Beverages | 3.02× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 3.02× | ||
| 12 | Cookbook | Food & Beverages | 2.86× | ||
| 13 | Breakfast | Food & Beverages | 2.62× | ||
| 14 | Healthy habits | Health | 2.43× | ||
| 15 | Meat | Food & Beverages | 2.24× | ||
| 16 | Cake | Food & Beverages | 2.22× | ||
| 17 | Healthy diet | Health | 2.08× | ||
| 18 | Organic food | Food & Beverages | 2.06× | ||
| 19 | Recipes | Food & Beverages | 2.00× | ||
| 20 | Airbnb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.54× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Travelling | THRILL | 0.96× |
Dinner has an estimated audience of 945,137 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
58.2% of Dinner fans are female, 41.8% are male, with an average age of 44.7 years.
Dinner fans show strongest brand affinity for Local food (4.58×), Foodie (3.69×), and Italian cuisine (3.02×) over the country average.
Dinner fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Geneva (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Foodie (3.69×), Italian cuisine (3.02×), Vegetarian cuisine (3.02×), and Fast casual restaurants (4.09×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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