A data profile of the people who buy, follow and care about Cake in Switzerland — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,172,760 people in Switzerland.
The average Cake fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Pastry, Do it yourself (DIY), Cupcake, with strongest over-indexing on Pastry (3.62× the country average).
Demographically, the Cake audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cake fan in Switzerland is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Pastry.
The key figures that characterise the Cake profile in Switzerland.
72.5% are female, 27.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 42.3 |
| Estimated audience size | 1,172,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Cake audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.78× | |
| 02 | Vaud | ~200K | 1.68× | |
| 03 | Fribourg | ~70K | 1.64× | |
| 04 | Canton of Zürich | ~300K | 1.52× | |
| 05 | Valais | ~70K | 1.51× | |
| 06 | Canton of Geneva | ~100K | 1.43× | |
| 07 | Neuchatel | ~30K | 1.25× | |
| 08 | Basel-City | ~50K | 1.15× | |
| 09 | Jura | ~9K | 1.10× | |
| 10 | Luzern | ~50K | 1.05× | |
| 11 | Canton of Zug | ~10K | 1.00× | |
| 12 | Solothurn | ~30K | 0.98× | |
| 13 | Aargau | ~70K | 0.97× | |
| 14 | Schwyz | ~20K | 0.97× | |
| 15 | Basel-Landschaft | ~30K | 0.94× | |
| 16 | Canton of St. Gallen | ~50K | 0.91× | |
| 17 | Graubünden | ~30K | 0.91× | |
| 18 | Appenzell Innerrhoden | ~1K | 0.89× | |
| 19 | Canton of Nidwalden | ~4K | 0.86× | |
| 20 | Canton of Glarus | ~4K | 0.86× | |
| 21 | Uri | ~3K | 0.86× | |
| 22 | Canton of Obwalden | ~4K | 0.85× | |
| 23 | Thurgau | ~30K | 0.84× | |
| 24 | Appenzell Ausserrhoden | ~4K | 0.84× | |
| 25 | Schaffhausen | ~8K | 0.82× | |
| 26 | Ticino | ~40K | 0.78× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastry | Food & Beverages | 3.62× | ||
| 02 | Cupcake | Food & Beverages | 3.62× | ||
| 03 | Cheesecake | Food & Beverages | 3.41× | ||
| 04 | Candy | Food & Beverages | 2.23× | ||
| 05 | Dinner | Food & Beverages | 2.22× | ||
| 06 | Bakery | Food & Beverages | 2.15× | ||
| 07 | Lunch | Food & Beverages | 2.08× | ||
| 08 | Confectionery | Food & Beverages | 2.06× | ||
| 09 | Real property | Home & Garden | 1.90× | ||
| 10 | C&A | Shopping | 1.88× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.86× | ||
| 12 | Local food | Food & Beverages | 1.85× | ||
| 13 | Zara | Shopping | 1.81× | ||
| 14 | Milk | Food & Beverages | 1.81× | ||
| 15 | Meat | Food & Beverages | 1.75× | ||
| 16 | Hornbach | Shopping | 1.74× | ||
| 17 | Flower | Home & Garden | 1.73× | ||
| 18 | Coffeehouses | Food & Beverages | 1.72× | ||
| 19 | Desserts | Food & Beverages | 1.59× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| DIY Mentality | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 1.01× |
Cake has an estimated audience of 1,172,760 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
72.5% of Cake fans are female, 27.5% are male, with an average age of 42.3 years.
Cake fans show strongest brand affinity for Pastry (3.62×), Do it yourself (DIY) (1.86×), and Cupcake (3.62×) over the country average.
Cake fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Do it yourself (DIY) (1.86×), Cupcake (3.62×), Hornbach (1.74×), and Spas (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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