Rascasse Audience Intelligence

Cake Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Cake in United Arab Emirates — modelled from more than twelve digital signal sources. Cake has an estimated audience of 2,182,475 people in United Arab Emirates.

#2among Sweet in United Arab Emirates
#224among Topic in United Arab Emirates
#29in Food & Beverages

The average Cake fan in United Arab Emirates is 36.0 years old, balanced, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Morocco, Algeria, Bahrain, with strongest over-indexing on Morocco (2.3× the country average).

Demographically, the Cake audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Cake fan in United Arab Emirates is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Morocco.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cake profile in United Arab Emirates.

Audience size
2.2M
in United Arab Emirates
Gender
48.2%
51.8% male
Age
36.0
average years
Country rank
#305
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cake fans

48.2% are female, 51.8% are male, average age 36.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Cake audience in United Arab Emirates
MetricValue
Female48.2%
Male51.8%
Average age36.0
Estimated audience size2,182,475
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Cake audience in United Arab Emirates
Age bracketShare%
16-1912%
20-2934%
30-3931%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Cake audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Cake
CountryShare
United States16.8%
Japan8.3%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cake audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Cake fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~1M1.10×
02Emirate of Ajman~200K1.09×
03Emirate of Sharjah~500K1.01×
04Ras Al Khaimah~100K0.98×
05Dubai~1.5M0.93×
06Fujairah~50K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cake audience
#·InterestCategoryAffinity×
01DecorationHome & Garden2.90×
02AlgeriaTravel & Leisure2.82×
03ScarfFashion & Accessoires2.63×
04forex traderBusiness & Career2.39×
05MoroccoTravel & Leisure2.30×
06TunisiaTravel & Leisure2.14×
07Al Nassr FCSports2.14×
08BakeryFood & Beverages2.10×
09PedicureBeauty & Wellness2.10×
10BahrainTravel & Leisure1.83×
11Fast casual restaurantsFood & Beverages1.77×
12CandyFood & Beverages1.74×
13Natural skin careBeauty & Wellness1.73×
14PastryFood & Beverages1.69×
15Handmade jewelryFashion & Accessoires1.67×
16SandwichFood & Beverages1.65×
17CheeseFood & Beverages1.60×
18CairoTravel & Leisure1.59×
19KitchenwareHome & Garden1.58×
20Local foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cake audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
DIY MentalityTHRILL1.32×
SustainabilityBALANCE1.27×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cake audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE0.93×
Social Media UsageJOY0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cake have in United Arab Emirates?

Cake has an estimated audience of 2,182,475 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Cake fans?

48.2% of Cake fans are female, 51.8% are male, with an average age of 36.0 years.

03

Which brands do Cake fans like most?

Cake fans show strongest brand affinity for Morocco (2.3×), Algeria (2.82×), and Bahrain (1.83×) over the country average.

04

Where do Cake fans live in United Arab Emirates?

Cake fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cake fans also like?

Beyond Cake itself, the audience over-indexes on Algeria (2.82×), Bahrain (1.83×), Bakery (2.1×), and Scarf (2.63×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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