A data profile of the people who buy, follow and care about Cake in Australia — modelled from more than twelve digital signal sources. Cake has an estimated audience of 5,384,405 people in Australia.
Cake has an estimated audience of 5,384,405 people in Australia. 73.3% are female, 26.7% are male, average age 42.2. Top brand affinities: Aldi, Pastry, Cupcake, Bakery, Local food.
Top brand affinities include Aldi, Pastry, Cupcake, with strongest over-indexing on Aldi (1.67× the country average).
Demographically, the Cake audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Cake fan in Australia is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Cake profile in Australia.
73.3% are female, 26.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 42.2 |
| Estimated audience size | 5,384,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cake audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 2.12× | ||
| 02 | Pastry | Food & Beverages | 2.03× | ||
| 03 | Cheesecake | Food & Beverages | 1.87× | ||
| 04 | Bakery | Food & Beverages | 1.79× | ||
| 05 | Fish and chips | Food & Beverages | 1.79× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.70× | ||
| 08 | Aldi | Shopping | 1.67× | ||
| 09 | Doughnut | Food & Beverages | 1.66× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 11 | Sephora | Shopping | 1.61× | ||
| 12 | Blanket | Home & Garden | 1.60× | ||
| 13 | Ice cream | Food & Beverages | 1.60× | ||
| 14 | Tiffany & Co. | Fashion & Accessoires | 1.60× | ||
| 15 | Cappuccino | Food & Beverages | 1.57× | ||
| 16 | Local food | Food & Beverages | 1.55× | ||
| 17 | Microwave oven | Home & Garden | 1.54× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.54× | ||
| 19 | Baking | Food & Beverages | 1.52× | ||
| 20 | Department store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.28× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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