A data profile of the people who buy, follow and care about Non-alcoholic beverage in Australia — modelled from more than twelve digital signal sources. Non-alcoholic beverage has an estimated audience of 2,047,229 people in Australia.
The average Non-alcoholic beverage fan in Australia is 45.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Coffee production, Coffee preparation, Spotlights, with strongest over-indexing on Coffee production (13.14× the country average).
Demographically, the Non-alcoholic beverage audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Non-alcoholic beverage fan in Australia is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Coffee production.
The key figures that characterise the Non-alcoholic beverage profile in Australia.
63.0% are female, 37.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.2 |
| Estimated audience size | 2,047,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Non-alcoholic beverage audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.6% |
| Germany | 3.7% |
Where the Non-alcoholic beverage audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.11× | |
| 02 | Queensland | ~500K | 1.09× | |
| 03 | Tasmania | ~50K | 1.02× | |
| 04 | New South Wales | ~700K | 1.00× | |
| 05 | Victoria | ~600K | 0.98× | |
| 06 | South Australia | ~200K | 0.98× | |
| 07 | Northern Territory | ~20K | 0.97× | |
| 08 | Australian Capital Territory | ~40K | 0.96× |
The strongest cross-interests of the Non-alcoholic beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee production | Food & Beverages | 13.14× | ||
| 02 | Coffee preparation | Home & Garden | 6.81× | ||
| 03 | Coffea | Food & Beverages | 6.62× | ||
| 04 | Coffee bean | Food & Beverages | 4.71× | ||
| 05 | Berry | Food & Beverages | 4.41× | ||
| 06 | Herbalism | Health | 3.96× | ||
| 07 | Webjet | Travel & Leisure | 2.34× | ||
| 08 | Spotlight (software) | Technology & Electronics | 2.33× | ||
| 09 | Take-out | Food & Beverages | 2.30× | ||
| 10 | Spotlights | Music & Radio | 2.06× | ||
| 11 | Ticketek | Travel & Leisure | 2.03× | ||
| 12 | Country | Travel & Leisure | 1.98× | ||
| 13 | Woman | Kids & Family | 1.95× | ||
| 14 | Gift | Shopping | 1.81× | ||
| 15 | Aldi | Shopping | 1.75× | ||
| 16 | Bureau of Meteorology | Home & Garden | 1.71× | ||
| 17 | Education | Business & Career | 1.64× | ||
| 18 | Melbourne | Travel & Leisure | 1.55× | ||
| 19 | Culture | Literature | 1.54× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.02× | |
| Convenience Orientation | PREMIUM | 1.88× | |
| Individualism | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Luxury Orientation | PREMIUM | 1.04× |
Non-alcoholic beverage has an estimated audience of 2,047,229 people in Australia, concentrated in New South Wales and Victoria.
63.0% of Non-alcoholic beverage fans are female, 37.0% are male, with an average age of 45.2 years.
Non-alcoholic beverage fans show strongest brand affinity for Coffee production (13.14×), Coffee preparation (6.81×), and Spotlights (2.06×) over the country average.
Non-alcoholic beverage fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Non-alcoholic beverage itself, the audience over-indexes on Coffee preparation (6.81×), Spotlights (2.06×), Coffee bean (4.71×), and Coffea (6.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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