A data profile of the people who buy, follow and care about Water in Australia — modelled from more than twelve digital signal sources. Water has an estimated audience of 8,369,790 people in Australia.
Water has an estimated audience of 8,369,790 people in Australia. 57.0% are female, 43.0% are male, average age 43.5. Top brand affinities: Real property, Blanket, Rice, Hot chocolate, Bored Panda.
Top brand affinities include Real property, Blanket, Rice, with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Water audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Sustainability.
The typical Water fan in Australia is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Water profile in Australia.
57.0% are female, 43.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.5 |
| Estimated audience size | 8,369,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Water audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bottled water | Food & Beverages | 2.05× | ||
| 02 | SodaStream | Food & Beverages | 2.03× | ||
| 03 | Rice | Food & Beverages | 1.85× | ||
| 04 | Duvet | Home & Garden | 1.83× | ||
| 05 | Real property | Home & Garden | 1.76× | ||
| 06 | David Harbour | Movies & TV | 1.71× | ||
| 07 | Blanket | Home & Garden | 1.67× | ||
| 08 | Sourdough | Food & Beverages | 1.62× | ||
| 09 | Water tank | Home & Garden | 1.62× | ||
| 10 | Sharon Stone | Movies & TV | 1.59× | ||
| 11 | Dehumidifier | Home & Garden | 1.56× | ||
| 12 | Famous Footwear | Food & Beverages | 1.56× | ||
| 13 | Casserole | Food & Beverages | 1.55× | ||
| 14 | Fish market | Food & Beverages | 1.54× | ||
| 15 | Bored Panda | Internet & Social Media | 1.53× | ||
| 16 | Tablecloth | Home & Garden | 1.53× | ||
| 17 | Wagyu | Food & Beverages | 1.53× | ||
| 18 | Ramen | Food & Beverages | 1.53× | ||
| 19 | Masonry | Home & Garden | 1.52× | ||
| 20 | Hot chocolate | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Sustainability | BALANCE | 1.09× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Pet Ownership | JOY | 0.92× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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