A data profile of the people who buy, follow and care about Water in Indonesia — modelled from more than twelve digital signal sources. Water has an estimated audience of 5,237,551 people in Indonesia.
Water has an estimated audience of 5,237,551 people in Indonesia. 47.8% are female, 52.2% are male, average age 35.3. Top brand affinities: Telegram, Meat, Telkomsel, Cholesterol, Indonesian cuisine.
Top brand affinities include Telegram, Meat, Telkomsel, with strongest over-indexing on Telegram (1.8× the country average).
Demographically, the Water audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Water fan in Indonesia is balanced, around 35.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Water profile in Indonesia.
47.8% are female, 52.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 35.3 |
| Estimated audience size | 5,237,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Water audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Olympic Games | Sports | 2.53× | ||
| 02 | Michael Jackson | Music & Radio | 2.37× | ||
| 03 | Electronic funds transfer | Business & Career | 2.03× | ||
| 04 | Subscription business model | Shopping | 1.97× | ||
| 05 | Mobile home | Cars & Mobility | 1.93× | ||
| 06 | Reggaeton | Music & Radio | 1.90× | ||
| 07 | Telegram | Internet & Social Media | 1.80× | ||
| 08 | FIFA Club World Cup | Sports | 1.76× | ||
| 09 | Self-employment | Business & Career | 1.74× | ||
| 10 | FA Cup | Sports | 1.68× | ||
| 11 | Meat | Food & Beverages | 1.64× | ||
| 12 | Telkomsel | Technology & Electronics | 1.56× | ||
| 13 | Self-awareness | Health | 1.56× | ||
| 14 | Stock exchange | Business & Career | 1.55× | ||
| 15 | Rugby union | Sports | 1.55× | ||
| 16 | Indonesian cuisine | Food & Beverages | 1.54× | ||
| 17 | Female entrepreneur | Business & Career | 1.54× | ||
| 18 | Cholesterol | Food & Beverages | 1.52× | ||
| 19 | Casual game | Games | 1.52× | ||
| 20 | Track and field | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.19× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.88× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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