A data profile of the people who buy, follow and care about Water in Malaysia — modelled from more than twelve digital signal sources. Water has an estimated audience of 4,877,687 people in Malaysia.
The average Water fan in Malaysia is 40.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Penang.
Top brand affinities include Public bank, Property finder, Waterproofing, with strongest over-indexing on Public bank (1.51× the country average).
Demographically, the Water audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Water fan in Malaysia is balanced, around 40.0 years old, with strong DIY Mentality tendencies and a notable affinity for Public bank.
The key figures that characterise the Water profile in Malaysia.
51.8% are female, 48.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.0 |
| Estimated audience size | 4,877,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Water audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
Where the Water audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~900K | 2.99× | |
| 02 | Selangor | ~2M | 1.39× | |
| 03 | Kuala Lumpur | ~1M | 1.15× | |
| 04 | Perak | ~400K | 1.06× | |
| 05 | Sarawak | ~400K | 0.94× | |
| 06 | Johor | ~600K | 0.93× | |
| 07 | Kedah | ~300K | 0.92× | |
| 08 | Sabah | ~400K | 0.91× | |
| 09 | Pahang | ~200K | 0.87× | |
| 10 | Terengganu | ~200K | 0.86× | |
| 11 | Malacca | ~200K | 0.85× | |
| 12 | Negeri Sembilan | ~200K | 0.84× | |
| 13 | Kelantan | ~200K | 0.81× | |
| 14 | Perlis | ~50K | 0.68× | |
| 15 | Labuan | ~30K | 0.68× | |
| 16 | Putrajaya | ~20K | 0.60× |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 2.17× | ||
| 02 | HVAC | Home & Garden | 2.17× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.17× | ||
| 04 | LED lamp | Home & Garden | 2.17× | ||
| 05 | Hardware store | Home & Garden | 2.17× | ||
| 06 | Blood vessel | Health | 2.06× | ||
| 07 | Uric acid | Health | 1.93× | ||
| 08 | Waterproofing | Home & Garden | 1.82× | ||
| 09 | Microwave oven | Home & Garden | 1.80× | ||
| 10 | Cappuccino | Food & Beverages | 1.77× | ||
| 11 | Tableware | Food & Beverages | 1.75× | ||
| 12 | Convenience store | Food & Beverages | 1.69× | ||
| 13 | NASDAQ | Business & Career | 1.67× | ||
| 14 | Herbalism | Health | 1.61× | ||
| 15 | Kitchenware | Home & Garden | 1.59× | ||
| 16 | Air purifier | Home & Garden | 1.57× | ||
| 17 | Fertilizer | Home & Garden | 1.56× | ||
| 18 | Public bank | Business & Career | 1.51× | ||
| 19 | New York City | Travel & Leisure | 1.51× | ||
| 20 | AmBank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.47× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Sustainability | BALANCE | 0.96× |
Water has an estimated audience of 4,877,687 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.8% of Water fans are female, 48.2% are male, with an average age of 40.0 years.
Water fans show strongest brand affinity for Public bank (1.51×), Property finder (2.17×), and Waterproofing (1.82×) over the country average.
Water fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Penang (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Water itself, the audience over-indexes on Property finder (2.17×), Waterproofing (1.82×), Kitchenware (1.59×), and Blood vessel (2.06×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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