A data profile of the people who buy, follow and care about Soft drinks in Malaysia — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 2,373,834 people in Malaysia.
The average Soft drinks fan in Malaysia is 36.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cheesecake, Steaming, Coca-Cola, with strongest over-indexing on Cheesecake (1.52× the country average).
Demographically, the Soft drinks audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Soft drinks fan in Malaysia is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Cheesecake.
The key figures that characterise the Soft drinks profile in Malaysia.
54.9% are female, 45.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 36.7 |
| Estimated audience size | 2,373,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Soft drinks audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.42× | |
| 02 | Kuala Lumpur | ~500K | 1.27× | |
| 03 | Selangor | ~800K | 1.23× | |
| 04 | Sabah | ~300K | 1.21× | |
| 05 | Penang | ~200K | 1.16× | |
| 06 | Perak | ~200K | 1.10× | |
| 07 | Johor | ~300K | 1.06× | |
| 08 | Kedah | ~200K | 1.00× | |
| 09 | Malacca | ~90K | 0.99× | |
| 10 | Labuan | ~20K | 0.98× | |
| 11 | Pahang | ~100K | 0.97× | |
| 12 | Negeri Sembilan | ~100K | 0.96× | |
| 13 | Perlis | ~30K | 0.94× | |
| 14 | Putrajaya | ~10K | 0.92× | |
| 15 | Terengganu | ~90K | 0.91× | |
| 16 | Kelantan | ~100K | 0.88× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coca-Cola | Food & Beverages | 2.06× | ||
| 02 | Bolognese sauce | Food & Beverages | 1.71× | ||
| 03 | Soy milk | Food & Beverages | 1.61× | ||
| 04 | Cream cheese | Food & Beverages | 1.57× | ||
| 05 | Steaming | Home & Garden | 1.56× | ||
| 06 | Abalone | Pets & Animals | 1.56× | ||
| 07 | Stir frying | Food & Beverages | 1.55× | ||
| 08 | Meat chop | Food & Beverages | 1.55× | ||
| 09 | Pork chop | Food & Beverages | 1.55× | ||
| 10 | Myanmar national football team | Sports | 1.54× | ||
| 11 | Pudding | Food & Beverages | 1.54× | ||
| 12 | Cheesecake | Food & Beverages | 1.52× | ||
| 13 | Instant noodle | Food & Beverages | 1.52× | ||
| 14 | Glutinous rice | Food & Beverages | 1.52× | ||
| 15 | Food additive | Food & Beverages | 1.52× | ||
| 16 | Chili powder | Food & Beverages | 1.52× | ||
| 17 | Spaghetti | Food & Beverages | 1.51× | ||
| 18 | Fish and chips | Food & Beverages | 1.51× | ||
| 19 | Fish (food) | Food & Beverages | 1.51× | ||
| 20 | Perm (hairstyle) | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Individualism | JOY | 1.13× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.77× |
Soft drinks has an estimated audience of 2,373,834 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.9% of Soft drinks fans are female, 45.1% are male, with an average age of 36.7 years.
Soft drinks fans show strongest brand affinity for Cheesecake (1.52×), Steaming (1.56×), and Coca-Cola (2.06×) over the country average.
Soft drinks fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Steaming (1.56×), Coca-Cola (2.06×), Myanmar national football team (1.54×), and Stir frying (1.55×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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