A data profile of the people who buy, follow and care about Soft drinks in Colombia — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 3,417,491 people in Colombia.
Soft drinks has an estimated audience of 3,417,491 people in Colombia. 54.9% are female, 45.1% are male, average age 35.6. Top brand affinities: Coca-Cola, Pepsi, Health insurance, Vaccine-preventable diseases, Flu season.
Top brand affinities include Coca-Cola, Pepsi, Health insurance, with strongest over-indexing on Coca-Cola (1.96× the country average).
Demographically, the Soft drinks audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Soft drinks fan in Colombia is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Coca-Cola.
The key figures that characterise the Soft drinks profile in Colombia.
54.9% are female, 45.1% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 35.6 |
| Estimated audience size | 3,417,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Soft drinks audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coca-Cola | Food & Beverages | 1.96× | ||
| 02 | EST Cola | Food & Beverages | 1.96× | ||
| 03 | Pepsi | Food & Beverages | 1.75× | ||
| 04 | Head & Shoulders | Beauty & Wellness | 1.58× | ||
| 05 | Cosmogirl | Fashion & Accessoires | 1.57× | ||
| 06 | Santa Rita, Paraíba | Travel & Leisure | 1.55× | ||
| 07 | Fritz Kola | Food & Beverages | 1.55× | ||
| 08 | Flu season | Health | 1.54× | ||
| 09 | Health insurance | Business & Career | 1.53× | ||
| 10 | Vaccine-preventable diseases | Health | 1.53× | ||
| 11 | Curtis Institute of Music | Business & Career | 1.53× | ||
| 12 | Friedrich Pürner | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| Risk Appetite | THRILL | 1.09× | |
| Creativity | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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