A data profile of the people who buy, follow and care about Tea in Colombia — modelled from more than twelve digital signal sources. Tea has an estimated audience of 3,253,644 people in Colombia.
Tea has an estimated audience of 3,253,644 people in Colombia. 56.4% are female, 43.6% are male, average age 36.1. Top brand affinities: Ravenna, Incentive, Eudora, Kansas, Tax break, EMC Corporation.
Top brand affinities include Ravenna, Incentive, Eudora, Kansas, with strongest over-indexing on Ravenna (1.53× the country average).
Demographically, the Tea audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Tea fan in Colombia is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Ravenna.
The key figures that characterise the Tea profile in Colombia.
56.4% are female, 43.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.1 |
| Estimated audience size | 3,253,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Tea audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.86× | ||
| 02 | EMC Corporation | Technology & Electronics | 1.64× | ||
| 03 | Incentive | Business & Career | 1.60× | ||
| 04 | Tax break | Politics & Society | 1.58× | ||
| 05 | SOCAR | Business & Career | 1.58× | ||
| 06 | Ravenna | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.95× | |
| Career Orientation | POWER | 0.95× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Individualism | JOY | 0.50× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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