A data profile of the people who buy, follow and care about Soft drinks in South Africa — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 1,295,993 people in South Africa.
Soft drinks has an estimated audience of 1,295,993 people in South Africa. 55.5% are female, 44.5% are male, average age 36.1. Top brand affinities: ShopRite (United States), Coca-Cola, Debonairs Pizza (Official), German cuisine, Korean cuisine.
Top brand affinities include ShopRite (United States), Coca-Cola, Debonairs Pizza (Official), with strongest over-indexing on ShopRite (United States) (1.6× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Soft drinks fan in South Africa is more female, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Soft drinks profile in South Africa.
55.5% are female, 44.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.1 |
| Estimated audience size | 1,295,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Soft drinks audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sodium bicarbonate | Health | 3.66× | ||
| 02 | Coca-Cola | Food & Beverages | 3.00× | ||
| 03 | Summer Time | Politics & Society | 2.25× | ||
| 04 | Korean cuisine | Food & Beverages | 2.08× | ||
| 05 | German cuisine | Food & Beverages | 2.00× | ||
| 06 | Middle Eastern cuisine | Food & Beverages | 1.97× | ||
| 07 | Spanish cuisine | Food & Beverages | 1.95× | ||
| 08 | Vietnamese cuisine | Food & Beverages | 1.84× | ||
| 09 | Latin American cuisine | Food & Beverages | 1.82× | ||
| 10 | Mineral water | Food & Beverages | 1.82× | ||
| 11 | Greek cuisine | Food & Beverages | 1.68× | ||
| 12 | Smântână | Food & Beverages | 1.64× | ||
| 13 | ShopRite (United States) | Food & Beverages | 1.60× | ||
| 14 | Stew | Food & Beverages | 1.60× | ||
| 15 | Mr. D | Movies & TV | 1.57× | ||
| 16 | Thai cuisine | Food & Beverages | 1.56× | ||
| 17 | Egg (food) | Food & Beverages | 1.56× | ||
| 18 | Debonairs Pizza (Official) | Brand | 1.53× | ||
| 19 | Frying pan | Home & Garden | 1.52× | ||
| 20 | Snacking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Spirituality | BALANCE | 1.01× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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