A data profile of the people who buy, follow and care about Debonairs Pizza (Official) in South Africa — modelled from more than twelve digital signal sources. Debonairs Pizza (Official) has an estimated audience of 1,243,411 people in South Africa.
Debonairs Pizza (Official) has an estimated audience of 1,243,411 people in South Africa. 69.4% are female, 30.6% are male, average age 31.1. Top brand affinities: Fast food, Rum, Vodka, Steakhouse, Grilling.
Top brand affinities include Fast food, Rum, Vodka, with strongest over-indexing on Fast food (2.17× the country average).
Demographically, the Debonairs Pizza (Official) audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Debonairs Pizza (Official) fan in South Africa is more female, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
The key figures that characterise the Debonairs Pizza (Official) profile in South Africa.
69.4% are female, 30.6% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 31.1 |
| Estimated audience size | 1,243,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 32% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 12% |
of the worldwide Debonairs Pizza (Official) audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 97.3% |
| United Arab Emirates | 1.5% |
| United States | 0.6% |
The strongest cross-interests of the Debonairs Pizza (Official) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rum | Food & Beverages | 4.41× | ||
| 02 | Vodka | Food & Beverages | 2.41× | ||
| 03 | Pizza Hut | Food & Beverages | 2.27× | ||
| 04 | McDonald's | Food & Beverages | 2.19× | ||
| 05 | Fast food | Food & Beverages | 2.17× | ||
| 06 | Steakhouse | Food & Beverages | 2.04× | ||
| 07 | Qatar Airways | Travel & Leisure | 2.03× | ||
| 08 | Mineral water | Food & Beverages | 2.01× | ||
| 09 | Department store | Shopping | 1.94× | ||
| 10 | Employment agency | Business & Career | 1.93× | ||
| 11 | Burger King | Food & Beverages | 1.84× | ||
| 12 | Microwave oven | Home & Garden | 1.81× | ||
| 13 | Hisense | Technology & Electronics | 1.81× | ||
| 14 | Hypermarket | Shopping | 1.69× | ||
| 15 | Career development | Business & Career | 1.68× | ||
| 16 | Grilling | Food & Beverages | 1.62× | ||
| 17 | Board games | Games | 1.58× | ||
| 18 | Convenience store | Food & Beverages | 1.56× | ||
| 19 | Soft drinks | Food & Beverages | 1.53× | ||
| 20 | Uber | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.58× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.71× | |
| Sustainability | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Debonairs Pizza (Official). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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