A data profile of the people who buy, follow and care about Hypermarket in South Africa — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 1,097,289 people in South Africa.
Hypermarket has an estimated audience of 1,097,289 people in South Africa. 64.1% are female, 35.9% are male, average age 38.1. Top brand affinities: Ackermans, ShopRite (United States), Mr. Price, Supermarket, Pick n Pay Stores.
Top brand affinities include Ackermans, ShopRite (United States), Mr. Price, with strongest over-indexing on Ackermans (2.01× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Hypermarket fan in South Africa is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Ackermans.
The key figures that characterise the Hypermarket profile in South Africa.
64.1% are female, 35.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.1 |
| Estimated audience size | 1,097,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Hypermarket audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online grocer | Shopping | 2.62× | ||
| 02 | ShopRite (United States) | Food & Beverages | 2.41× | ||
| 03 | Supermarket | Shopping | 2.27× | ||
| 04 | Big-box store | Shopping | 2.22× | ||
| 05 | Grocery store | Food & Beverages | 2.15× | ||
| 06 | Ackermans | Shopping | 2.01× | ||
| 07 | Spar (retailer) | Shopping | 1.85× | ||
| 08 | Checkers | Food & Beverages | 1.77× | ||
| 09 | Chain store | Shopping | 1.75× | ||
| 10 | Pick n Pay Stores | Shopping | 1.72× | ||
| 11 | Chicken (food) | Food & Beverages | 1.72× | ||
| 12 | Debonairs Pizza (Official) | Brand | 1.69× | ||
| 13 | Cookware and bakeware | Home & Garden | 1.67× | ||
| 14 | Mr. Price | Fashion & Accessoires | 1.65× | ||
| 15 | Bedding | Home & Garden | 1.65× | ||
| 16 | Kitchenware | Home & Garden | 1.64× | ||
| 17 | Mr Price / MRP | Brand | 1.56× | ||
| 18 | Household | Home & Garden | 1.55× | ||
| 19 | Makro | Food & Beverages | 1.53× | ||
| 20 | Grilling | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Social Media Usage | JOY | 1.13× | |
| Patriotism | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Patriotism | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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