A data profile of the people who buy, follow and care about Chicken (food) in South Africa — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 1,336,443 people in South Africa.
Chicken (food) has an estimated audience of 1,336,443 people in South Africa. 62.9% are female, 37.1% are male, average age 37.6. Top brand affinities: Fast food, Barbecue, Grilling, Snack food, Hypermarket.
Top brand affinities include Fast food, Barbecue, Grilling, with strongest over-indexing on Fast food (1.53× the country average).
Demographically, the Chicken (food) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chicken (food) fan in South Africa is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
The key figures that characterise the Chicken (food) profile in South Africa.
62.9% are female, 37.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 37.6 |
| Estimated audience size | 1,336,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 21% |
of the worldwide Chicken (food) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.3% |
| Brazil | 4.5% |
The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 2.70× | ||
| 02 | Burger King | Food & Beverages | 1.94× | ||
| 03 | Ubereats | Food & Beverages | 1.83× | ||
| 04 | Butcher | Food & Beverages | 1.79× | ||
| 05 | Grilling | Food & Beverages | 1.78× | ||
| 06 | Street food | Food & Beverages | 1.76× | ||
| 07 | Hypermarket | Shopping | 1.72× | ||
| 08 | Pizza Hut | Food & Beverages | 1.69× | ||
| 09 | McDonald's | Food & Beverages | 1.63× | ||
| 10 | Microwave oven | Home & Garden | 1.62× | ||
| 11 | Gin | Food & Beverages | 1.57× | ||
| 12 | Snack food | Food & Beverages | 1.56× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 14 | Dishwasher | Home & Garden | 1.55× | ||
| 15 | Fast food | Food & Beverages | 1.53× | ||
| 16 | Barbecue | Food & Beverages | 1.53× | ||
| 17 | Steakhouse | Food & Beverages | 1.53× | ||
| 18 | Cappuccino | Food & Beverages | 1.53× | ||
| 19 | Convenience store | Food & Beverages | 1.52× | ||
| 20 | Bakery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.76× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.