A data profile of the people who buy, follow and care about Bakery in South Africa — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 1,129,075 people in South Africa.
Bakery has an estimated audience of 1,129,075 people in South Africa. 69.7% are female, 30.3% are male, average age 38.7. Top brand affinities: Oven, Cake, ShopRite (United States), Desserts, Pastry.
Top brand affinities include Oven, Cake, ShopRite (United States), with strongest over-indexing on Oven (1.99× the country average).
Demographically, the Bakery audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Bakery fan in South Africa is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Oven.
The key figures that characterise the Bakery profile in South Africa.
69.7% are female, 30.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 38.7 |
| Estimated audience size | 1,129,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Bakery audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 2.58× | ||
| 02 | Pastry | Food & Beverages | 2.33× | ||
| 03 | Cupcake | Food & Beverages | 2.14× | ||
| 04 | Oven | Home & Garden | 1.99× | ||
| 05 | Cream | Food & Beverages | 1.97× | ||
| 06 | Cookie | Food & Beverages | 1.96× | ||
| 07 | Flour | Food & Beverages | 1.96× | ||
| 08 | Sweetness | Food & Beverages | 1.89× | ||
| 09 | Cake | Food & Beverages | 1.79× | ||
| 10 | ShopRite (United States) | Food & Beverages | 1.76× | ||
| 11 | Catering | Food & Beverages | 1.76× | ||
| 12 | Culinary art | Arts & Culture | 1.66× | ||
| 13 | Dish (food) | Food & Beverages | 1.65× | ||
| 14 | Baking | Food & Beverages | 1.63× | ||
| 15 | Cookware and bakeware | Home & Garden | 1.59× | ||
| 16 | Wig | Beauty & Wellness | 1.54× | ||
| 17 | Braid | Home & Garden | 1.53× | ||
| 18 | Desserts | Food & Beverages | 1.52× | ||
| 19 | Facial | Beauty & Wellness | 1.52× | ||
| 20 | Chicken (food) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Travelling | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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