A data profile of the people who buy, follow and care about Bakery in Poland — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 1,463,591 people in Poland.
Bakery has an estimated audience of 1,463,591 people in Poland. 72.5% are female, 27.5% are male, average age 38.6. Top brand affinities: Recipes, Smyk, Pastry, Oven, Chocolate cake.
Top brand affinities include Recipes, Smyk, Pastry, with strongest over-indexing on Recipes (1.75× the country average).
Demographically, the Bakery audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Bakery fan in Poland is more female, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Recipes.
The key figures that characterise the Bakery profile in Poland.
72.5% are female, 27.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 38.6 |
| Estimated audience size | 1,463,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Bakery audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 5.26× | ||
| 02 | Pastry | Food & Beverages | 3.67× | ||
| 03 | Oven | Home & Garden | 3.67× | ||
| 04 | Cupcake | Food & Beverages | 2.92× | ||
| 05 | Smyk | Shopping | 2.37× | ||
| 06 | Vegetarian cuisine | Food & Beverages | 2.21× | ||
| 07 | Cake | Food & Beverages | 2.09× | ||
| 08 | M jak miłość | Movies & TV | 1.85× | ||
| 09 | Kindergarten | Kids & Family | 1.84× | ||
| 10 | Skirt | Fashion & Accessoires | 1.80× | ||
| 11 | Parent | Kids & Family | 1.78× | ||
| 12 | Healthy diet | Health | 1.76× | ||
| 13 | Recipes | Food & Beverages | 1.75× | ||
| 14 | Super Express | News | 1.72× | ||
| 15 | Itaka | Travel & Leisure | 1.66× | ||
| 16 | Blouse | Fashion & Accessoires | 1.65× | ||
| 17 | Parenting | Kids & Family | 1.64× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Handbags | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.97× | |
| Early Adopter Mentality | POWER | 1.65× | |
| Healthy Lifestyle | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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