A data profile of the people who buy, follow and care about Itaka in Poland — modelled from more than twelve digital signal sources. Itaka has an estimated audience of 4,492,898 people in Poland.
Itaka has an estimated audience of 4,492,898 people in Poland. 74.4% are female, 25.6% are male, average age 39.1. Top brand affinities: Shopping and fashion, Ryanair, TripAdvisor, Travel insurance, Skyscanner.
Top brand affinities include Shopping and fashion, Ryanair, TripAdvisor, with strongest over-indexing on Shopping and fashion (3.26× the country average).
Demographically, the Itaka audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Itaka fan in Poland is more female, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Itaka profile in Poland.
74.4% are female, 25.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.1 |
| Estimated audience size | 4,492,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 28% | |
| 30-39 | 29% | |
| 40-49 | 22% | |
| 50+ | 12% |
The strongest cross-interests of the Itaka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 13.39× | ||
| 02 | Valentine's Day | Kids & Family | 7.29× | ||
| 03 | Momondo | Travel & Leisure | 5.92× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 5.19× | ||
| 05 | Low-cost carrier | Travel & Leisure | 4.91× | ||
| 06 | TripAdvisor | Travel & Leisure | 4.02× | ||
| 07 | Ryanair | Travel & Leisure | 3.66× | ||
| 08 | Skyscanner | Travel & Leisure | 3.61× | ||
| 09 | Waxing | Beauty & Wellness | 3.41× | ||
| 10 | Trivago | Travel & Leisure | 3.41× | ||
| 11 | Wizz Air | Travel & Leisure | 3.32× | ||
| 12 | Parking lot | Cars & Mobility | 3.27× | ||
| 13 | Shopping and fashion | Shopping | 3.26× | ||
| 14 | FlixBus | Cars & Mobility | 3.03× | ||
| 15 | Day spa | Beauty & Wellness | 2.97× | ||
| 16 | Love & Sex | Kids & Family | 2.88× | ||
| 17 | Kitchenware | Home & Garden | 2.78× | ||
| 18 | Baltic Sea | Travel & Leisure | 2.20× | ||
| 19 | Polsat | Movies & TV | 1.88× | ||
| 20 | RTV Euro AGD | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.80× | |
| Convenience Orientation | PREMIUM | 1.75× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Sustainability | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Itaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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