A data profile of the people who buy, follow and care about Kitchenware in Poland — modelled from more than twelve digital signal sources. Kitchenware has an estimated audience of 1,403,478 people in Poland.
Kitchenware has an estimated audience of 1,403,478 people in Poland. 72.5% are female, 27.5% are male, average age 43.4. Top brand affinities: Cookware and bakeware, Blender, Kitchen utensil, SIGG, Meal preparation.
Top brand affinities include Cookware and bakeware, Blender, Kitchen utensil, with strongest over-indexing on Cookware and bakeware (29.38× the country average).
Demographically, the Kitchenware audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical Kitchenware fan in Poland is more female, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Cookware and bakeware.
The key figures that characterise the Kitchenware profile in Poland.
72.5% are female, 27.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 43.4 |
| Estimated audience size | 1,403,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Kitchenware audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Kitchenware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toaster | Home & Garden | 38.48× | ||
| 02 | Meal preparation | Food & Beverages | 36.36× | ||
| 03 | Cookware and bakeware | Home & Garden | 29.38× | ||
| 04 | SIGG | Home & Garden | 29.38× | ||
| 05 | Blender | Home & Garden | 25.10× | ||
| 06 | Outline of food preparation | Food & Beverages | 23.28× | ||
| 07 | Juicer | Food & Beverages | 19.19× | ||
| 08 | KitchenAid | Home & Garden | 18.47× | ||
| 09 | Leonardo | Home & Garden | 18.39× | ||
| 10 | Kitchen utensil | Home & Garden | 15.95× | ||
| 11 | Cutlery | Home & Garden | 11.12× | ||
| 12 | Thermomix | Home & Garden | 8.21× | ||
| 13 | Kitchen stove | Home & Garden | 8.12× | ||
| 14 | Tableware | Food & Beverages | 7.41× | ||
| 15 | Frying pan | Home & Garden | 6.93× | ||
| 16 | Bedroom furniture | Home & Garden | 6.03× | ||
| 17 | Rossmann | Shopping | 3.43× | ||
| 18 | Home Appliances | Home & Garden | 3.00× | ||
| 19 | Castorama | Shopping | 2.67× | ||
| 20 | Outdoor recreation | Sports | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.11× | |
| Sustainability | BALANCE | 2.09× | |
| Healthy Lifestyle | BALANCE | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kitchenware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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