A data profile of the people who buy, follow and care about Kitchenware in South Africa — modelled from more than twelve digital signal sources. Kitchenware has an estimated audience of 1,289,010 people in South Africa.
Kitchenware has an estimated audience of 1,289,010 people in South Africa. 65.9% are female, 34.1% are male, average age 38.2. Top brand affinities: Autotrader, Takealot, Cookware and bakeware, Mr. Price, Kitchen utensil.
Top brand affinities include Autotrader, Takealot, Cookware and bakeware, with strongest over-indexing on Autotrader (1.5× the country average).
Demographically, the Kitchenware audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Kitchenware fan in South Africa is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Autotrader.
The key figures that characterise the Kitchenware profile in South Africa.
65.9% are female, 34.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 38.2 |
| Estimated audience size | 1,289,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Kitchenware audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Kitchenware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen utensil | Home & Garden | 3.51× | ||
| 02 | Household goods | Home & Garden | 3.19× | ||
| 03 | Tableware | Food & Beverages | 3.10× | ||
| 04 | Cookware and bakeware | Home & Garden | 2.99× | ||
| 05 | German cuisine | Food & Beverages | 2.84× | ||
| 06 | Bedroom furniture | Home & Garden | 2.50× | ||
| 07 | Steve Madden | Fashion & Accessoires | 2.10× | ||
| 08 | Home repair | Home & Garden | 2.10× | ||
| 09 | Bedding | Home & Garden | 2.03× | ||
| 10 | Mr. Price | Fashion & Accessoires | 1.89× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.88× | ||
| 12 | Home Appliances | Home & Garden | 1.75× | ||
| 13 | Bed | Home & Garden | 1.74× | ||
| 14 | Makro | Food & Beverages | 1.68× | ||
| 15 | Takealot | Shopping | 1.67× | ||
| 16 | Mr Price / MRP | Brand | 1.65× | ||
| 17 | Ackermans | Shopping | 1.64× | ||
| 18 | Parenting | Kids & Family | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Autotrader | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.50× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Kitchenware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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