A data profile of the people who buy, follow and care about Takealot in South Africa — modelled from more than twelve digital signal sources. Takealot has an estimated audience of 5,404,734 people in South Africa.
Takealot has an estimated audience of 5,404,734 people in South Africa. 60.2% are female, 39.8% are male, average age 34.5. Top brand affinities: Business class, Family car, High-net-worth individual, Kitchenware, Bedroom furniture.
Top brand affinities include Business class, Family car, High-net-worth individual, with strongest over-indexing on Business class (1.94× the country average).
Demographically, the Takealot audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Takealot fan in South Africa is more female, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business class.
The key figures that characterise the Takealot profile in South Africa.
60.2% are female, 39.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 34.5 |
| Estimated audience size | 5,404,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 14% |
of the worldwide Takealot audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 67.5% |
| United States | 8.7% |
| China | 4.0% |
The strongest cross-interests of the Takealot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Wellington | Fashion & Accessoires | 2.21× | ||
| 02 | High-net-worth individual | Business & Career | 2.09× | ||
| 03 | Business class | Travel & Leisure | 1.94× | ||
| 04 | Puma | Fashion & Accessoires | 1.87× | ||
| 05 | Garden furniture | Home & Garden | 1.83× | ||
| 06 | Bedroom furniture | Home & Garden | 1.77× | ||
| 07 | Michael Kors | Fashion & Accessoires | 1.72× | ||
| 08 | Smart device | Technology & Electronics | 1.71× | ||
| 09 | Department store | Shopping | 1.69× | ||
| 10 | Projectors | Technology & Electronics | 1.68× | ||
| 11 | Kitchenware | Home & Garden | 1.67× | ||
| 12 | Online food ordering | Food & Beverages | 1.62× | ||
| 13 | Outerwear | Fashion & Accessoires | 1.59× | ||
| 14 | Apple Watch | Technology & Electronics | 1.59× | ||
| 15 | Family car | Cars & Mobility | 1.58× | ||
| 16 | City car | Cars & Mobility | 1.54× | ||
| 17 | Board games | Games | 1.54× | ||
| 18 | Drop shipping | Shopping | 1.54× | ||
| 19 | Smartwatch | Technology & Electronics | 1.53× | ||
| 20 | First-time buyer | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Takealot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.