A data profile of the people who buy, follow and care about News24 in South Africa — modelled from more than twelve digital signal sources. News24 has an estimated audience of 6,912,634 people in South Africa.
News24 has an estimated audience of 6,912,634 people in South Africa. 51.6% are female, 48.4% are male, average age 40.8. Top brand affinities: Online newspaper, Rugby World Cup, CNN, Sustainable energy, Tabloid (newspaper format).
Top brand affinities include Online newspaper, Rugby World Cup, CNN, with strongest over-indexing on Online newspaper (1.62× the country average).
Demographically, the News24 audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical News24 fan in South Africa is balanced, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the News24 profile in South Africa.
51.6% are female, 48.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.8 |
| Estimated audience size | 6,912,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 26% |
The strongest cross-interests of the News24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slow cooker | Food & Beverages | 1.79× | ||
| 02 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 03 | Diabetes mellitus type 2 awareness | Health | 1.75× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 1.72× | ||
| 05 | Singapore Airlines | Travel & Leisure | 1.67× | ||
| 06 | Ryan Gosling | Movies & TV | 1.65× | ||
| 07 | Ice skating | Sports | 1.64× | ||
| 08 | Online newspaper | News | 1.62× | ||
| 09 | Garden centre | Home & Garden | 1.60× | ||
| 10 | Air France | Travel & Leisure | 1.60× | ||
| 11 | Hostel | Travel & Leisure | 1.59× | ||
| 12 | KLM | Travel & Leisure | 1.59× | ||
| 13 | Rugby World Cup | Sports | 1.58× | ||
| 14 | Guinness | Food & Beverages | 1.58× | ||
| 15 | Lufthansa | Travel & Leisure | 1.56× | ||
| 16 | Sustainable energy | Home & Garden | 1.55× | ||
| 17 | Zoo | Kids & Family | 1.55× | ||
| 18 | CNN | Movies & TV | 1.54× | ||
| 19 | The Economist | Business & Career | 1.54× | ||
| 20 | Crime fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.24× | |
| Indulgence | JOY | 1.23× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Social Media Usage | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for News24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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