A data profile of the people who buy, follow and care about Rugby World Cup in South Africa — modelled from more than twelve digital signal sources. Rugby World Cup has an estimated audience of 1,298,396 people in South Africa.
Rugby World Cup has an estimated audience of 1,298,396 people in South Africa. 51.5% are female, 48.5% are male, average age 37.5. Top brand affinities: Super Rugby, Springbok, Springboks, News24, Rugby sevens.
Top brand affinities include Super Rugby, Springbok, Springboks, with strongest over-indexing on Super Rugby (3.62× the country average).
Demographically, the Rugby World Cup audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Rugby World Cup fan in South Africa is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Super Rugby.
The key figures that characterise the Rugby World Cup profile in South Africa.
51.5% are female, 48.5% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.5 |
| Estimated audience size | 1,298,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Rugby World Cup audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 18.0% |
| France | 11.1% |
The strongest cross-interests of the Rugby World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Six Nations Championship | Sports | 6.83× | ||
| 02 | English Premiership (rugby union) | Sports | 6.20× | ||
| 03 | Currie Cup | Sports | 5.78× | ||
| 04 | South African Rugby Union | Sports | 5.30× | ||
| 05 | Rugby sevens | Sports | 5.28× | ||
| 06 | National Rugby League | Sports | 5.21× | ||
| 07 | Blue Bulls | Sports | 3.79× | ||
| 08 | Super Rugby | Sports | 3.62× | ||
| 09 | Stormers | Sports | 3.62× | ||
| 10 | Springbok | Sports | 3.12× | ||
| 11 | rugby | Sports | 3.00× | ||
| 12 | Springboks | Sports | 2.95× | ||
| 13 | Carlos Alcaraz | Sports | 2.20× | ||
| 14 | Jannik Sinner | Sports | 2.20× | ||
| 15 | Huisgenoot | News | 2.15× | ||
| 16 | Daily Maverick | News | 1.97× | ||
| 17 | SA20 | Sports | 1.95× | ||
| 18 | News24 | News | 1.58× | ||
| 19 | Gmail | Internet & Social Media | 1.58× | ||
| 20 | Manchester City F.C. | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Social Media Usage | JOY | 1.21× | |
| Healthy Lifestyle | BALANCE | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.47× | |
| Spirituality | BALANCE | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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