A data profile of the people who buy, follow and care about X in South Africa — modelled from more than twelve digital signal sources. X has an estimated audience of 6,746,326 people in South Africa.
X has an estimated audience of 6,746,326 people in South Africa. 52.8% are female, 47.2% are male, average age 35.8. Top brand affinities: Metropolitan Opera, Lincoln Center, Opera (web browser), Tile-matching video game, Opera News.
Top brand affinities include Metropolitan Opera, Lincoln Center, Opera (web browser), with strongest over-indexing on Metropolitan Opera (2.55× the country average).
Demographically, the X audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical X fan in South Africa is balanced, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Metropolitan Opera.
The key figures that characterise the X profile in South Africa.
52.8% are female, 47.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.8 |
| Estimated audience size | 6,746,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide X audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lincoln Center | Arts & Culture | 2.68× | ||
| 02 | Metropolitan Opera | Arts & Culture | 2.55× | ||
| 03 | Opera News | News | 2.54× | ||
| 04 | Opera (web browser) | Internet & Social Media | 1.82× | ||
| 05 | Closed-circuit television camera | Technology & Electronics | 1.77× | ||
| 06 | Tile-matching video game | Games | 1.76× | ||
| 07 | Matthias Schlitte | Sports | 1.76× | ||
| 08 | Fabio De Masi | Politics & Society | 1.76× | ||
| 09 | The Weirdos | Music & Radio | 1.76× | ||
| 10 | El Hotzo | Internet & Social Media | 1.76× | ||
| 11 | Volksverpetzer | News | 1.76× | ||
| 12 | Ruprecht Polenz | Politics & Society | 1.76× | ||
| 13 | Lilly Blaudszun | Politics & Society | 1.76× | ||
| 14 | Viko63 | Music & Radio | 1.76× | ||
| 15 | Fetchin Bones | Music & Radio | 1.76× | ||
| 16 | The Mekons | Music & Radio | 1.70× | ||
| 17 | Cinema of Nigeria | Movies & TV | 1.54× | ||
| 18 | The Inspiration Networks | Movies & TV | 1.53× | ||
| 19 | Boston College | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Travelling | THRILL | 0.41× | |
| Social Media Usage | JOY | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.26× | |
| Patriotism | CONSERVATISM | 0.35× | |
| Social Media Usage | JOY | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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