A data profile of the people who buy, follow and care about Online newspaper in South Africa — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 1,264,198 people in South Africa.
Online newspaper has an estimated audience of 1,264,198 people in South Africa. 49.1% are female, 50.9% are male, average age 40.4. Top brand affinities: Daily Maverick, News24, Breaking news, Electronic publishing, Wikipedia.
Top brand affinities include Daily Maverick, News24, Breaking news, with strongest over-indexing on Daily Maverick (5.05× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Online newspaper fan in South Africa is balanced, around 40.4 years old, with strong Social Media Usage tendencies and a notable affinity for Daily Maverick.
The key figures that characterise the Online newspaper profile in South Africa.
49.1% are female, 50.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.4 |
| Estimated audience size | 1,264,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 25% |
of the worldwide Online newspaper audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dernières Nouvelles d'Alsace | News | 5.48× | ||
| 02 | Daily Maverick | News | 5.05× | ||
| 03 | MSN | News | 3.33× | ||
| 04 | Electronic publishing | News | 2.58× | ||
| 05 | Tabloid (newspaper format) | Literature | 2.53× | ||
| 06 | MyBroadband | Technology & Electronics | 2.49× | ||
| 07 | Benjamin Netanyahu | Politics & Society | 2.47× | ||
| 08 | CNN | Movies & TV | 2.37× | ||
| 09 | Wikipedia | Internet & Social Media | 2.34× | ||
| 10 | Daily Mail | News | 1.93× | ||
| 11 | Breaking news | Movies & TV | 1.77× | ||
| 12 | News24.com | News | 1.77× | ||
| 13 | News broadcasting | Business & Career | 1.70× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.66× | ||
| 15 | Local news | News | 1.63× | ||
| 16 | Grok | Technology & Electronics | 1.63× | ||
| 17 | News24 | News | 1.62× | ||
| 18 | Shelf Lives | Music & Radio | 1.59× | ||
| 19 | Database | Technology & Electronics | 1.54× | ||
| 20 | Carlos Alcaraz | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Travelling | THRILL | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.62× | |
| Spirituality | BALANCE | 0.73× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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