A data profile of the people who buy, follow and care about Carlos Alcaraz in South Africa — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 1,093,556 people in South Africa.
Carlos Alcaraz has an estimated audience of 1,093,556 people in South Africa. 38.0% are female, 62.0% are male, average age 34.8. Top brand affinities: Rafael Nadal, The Championships, Wimbledon, Atlético Madrid, Manchester City F.C., Serena Williams.
Top brand affinities include Rafael Nadal, The Championships, Wimbledon, Atlético Madrid, with strongest over-indexing on Rafael Nadal (142.75× the country average).
Demographically, the Carlos Alcaraz audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Carlos Alcaraz fan in South Africa is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rafael Nadal.
The key figures that characterise the Carlos Alcaraz profile in South Africa.
38.0% are female, 62.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 34.8 |
| Estimated audience size | 1,093,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 16% |
of the worldwide Carlos Alcaraz audience comes from South Africa.
| Country | Share |
|---|---|
| Spain | 27.0% |
| Italy | 18.9% |
| United States | 9.3% |
The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rafael Nadal | Sports | 142.75× | ||
| 02 | The Championships, Wimbledon | Sports | 10.32× | ||
| 03 | Serena Williams | Sports | 8.92× | ||
| 04 | Sevilla FC | Sports | 7.14× | ||
| 05 | West Ham United F.C. | Sports | 5.62× | ||
| 06 | Atlético Madrid | Sports | 5.00× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 4.98× | ||
| 08 | Leicester City F.C. | Sports | 4.59× | ||
| 09 | Lewis Hamilton | Sports | 4.54× | ||
| 10 | Aston Villa F.C. | Sports | 3.50× | ||
| 11 | AS Monaco FC | Sports | 3.45× | ||
| 12 | Max Verstappen | Sports | 3.43× | ||
| 13 | PGA Tour | Sports | 3.40× | ||
| 14 | A.C. Milan | Sports | 3.06× | ||
| 15 | Emirates | Travel & Leisure | 2.68× | ||
| 16 | Rugby World Cup | Sports | 2.20× | ||
| 17 | Inter Milan | Sports | 2.14× | ||
| 18 | Paris Saint-Germain | Sports | 1.87× | ||
| 19 | Manchester City F.C. | Sports | 1.73× | ||
| 20 | FIFA World Cup | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Travelling | THRILL | 1.46× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.66× | |
| Price Sensitivity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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