A data profile of the people who buy, follow and care about Online newspaper in Colombia — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 2,175,124 people in Colombia.
Online newspaper has an estimated audience of 2,175,124 people in Colombia. 47.4% are female, 52.6% are male, average age 37.0. Top brand affinities: Breaking news, Erlang (programming language), Caracas, Western Union, Wikipedia.
Top brand affinities include Breaking news, Erlang (programming language), Caracas, with strongest over-indexing on Breaking news (2.85× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Online newspaper fan in Colombia is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online newspaper profile in Colombia.
47.4% are female, 52.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 37.0 |
| Estimated audience size | 2,175,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Online newspaper audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Patilla | News | 3.59× | ||
| 02 | Breaking news | Movies & TV | 2.85× | ||
| 03 | Broadcast journalism | Movies & TV | 2.84× | ||
| 04 | Ravenna | Travel & Leisure | 2.31× | ||
| 05 | Positive real numbers | Technology & Electronics | 2.12× | ||
| 06 | Caracas | Travel & Leisure | 2.08× | ||
| 07 | Erlang (programming language) | Technology & Electronics | 1.90× | ||
| 08 | Diabetes mellitus awareness | Health | 1.89× | ||
| 09 | Obituary | Literature | 1.85× | ||
| 10 | Cancer awareness | Health | 1.81× | ||
| 11 | Western Union | Business & Career | 1.80× | ||
| 12 | Pharmaceutical industry | Business & Career | 1.79× | ||
| 13 | News broadcasting | Business & Career | 1.76× | ||
| 14 | Trujillo, Peru | Travel & Leisure | 1.70× | ||
| 15 | Peruvian Amazon | Travel & Leisure | 1.63× | ||
| 16 | Wikipedia | Internet & Social Media | 1.61× | ||
| 17 | Electronic publishing | News | 1.60× | ||
| 18 | Non-governmental organization | Politics & Society | 1.58× | ||
| 19 | Voice over IP | Technology & Electronics | 1.54× | ||
| 20 | Cuba | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.02× | |
| Indulgence | JOY | 1.70× | |
| Risk Appetite | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Creativity | OPEN | 0.72× | |
| Individualism | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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