A data profile of the people who buy, follow and care about Caracas in Colombia — modelled from more than twelve digital signal sources. Caracas has an estimated audience of 2,253,058 people in Colombia.
Caracas has an estimated audience of 2,253,058 people in Colombia. 52.5% are female, 47.5% are male, average age 35.4. Top brand affinities: Internet celebrity, Online newspaper, Public transport, Non-alcoholic beverage, Rail transport.
Top brand affinities include Internet celebrity, Online newspaper, Public transport, with strongest over-indexing on Internet celebrity (1.65× the country average).
Demographically, the Caracas audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Caracas fan in Colombia is balanced, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Caracas profile in Colombia.
52.5% are female, 47.5% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 35.4 |
| Estimated audience size | 2,253,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Caracas audience comes from Colombia.
| Country | Share |
|---|---|
| Venezuela | 20.8% |
| United States | 15.9% |
| Colombia | 14.0% |
The strongest cross-interests of the Caracas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 2.26× | ||
| 02 | Online newspaper | News | 2.08× | ||
| 03 | Tabloid (newspaper format) | Literature | 2.01× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.90× | ||
| 05 | Copa América | Sports | 1.88× | ||
| 06 | Public transport | Cars & Mobility | 1.81× | ||
| 07 | Herbalism | Health | 1.79× | ||
| 08 | Local news | News | 1.78× | ||
| 09 | Cider | Food & Beverages | 1.78× | ||
| 10 | Virtual reality | Technology & Electronics | 1.70× | ||
| 11 | Rail transport | Travel & Leisure | 1.69× | ||
| 12 | Beach soccer | Sports | 1.67× | ||
| 13 | Keanu Reeves | Movies & TV | 1.66× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.65× | ||
| 15 | Breaking news | Movies & TV | 1.64× | ||
| 16 | Baking powder | Food & Beverages | 1.58× | ||
| 17 | Mineral water | Food & Beverages | 1.55× | ||
| 18 | Robotics | Technology & Electronics | 1.54× | ||
| 19 | Internet service provider | Technology & Electronics | 1.53× | ||
| 20 | CNN | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Tradition | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Caracas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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