Rascasse Audience Intelligence

Medellín Audience in Colombia

A data profile of the people who buy, follow and care about Medellín in Colombia — modelled from more than twelve digital signal sources. Medellín has an estimated audience of 8,623,077 people in Colombia.

#2among City in Colombia
#6among POI in Colombia
#6in Travel & Leisure

Medellín has an estimated audience of 8,623,077 people in Colombia. 54.8% are female, 45.2% are male, average age 35.6.

Demographically, the Medellín audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Medellín profile in Colombia.

Audience size
8.6M
in Colombia
Gender
54.8%♀
45.2% male
Age
35.6
average years
Country rank
#51
POI in Colombia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medellín fans

54.8% are female, 45.2% are male, average age 35.6.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Medellín audience in Colombia
MetricValue
Female54.8%
Male45.2%
Average age35.6
Estimated audience size8,623,077
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Medellín audience in Colombia
Age bracketShare%
16-1928%
20-2923%
30-3918%
40-4915%
50+15%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Medellín audience comes from Colombia.

Worldwide audience distribution share by country for Medellín
CountryShare
Colombia43.3%
United States12.3%
Mexico8.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medellín audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medellín audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.06×
Sports ActivityPOWER1.02×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medellín audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
SpiritualityBALANCE0.98×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Medellín. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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