Rascasse Audience Intelligence

Cartagena, Colombia Audience in Colombia

A data profile of the people who buy, follow and care about Cartagena, Colombia in Colombia — modelled from more than twelve digital signal sources. Cartagena, Colombia has an estimated audience of 4,492,843 people in Colombia.

#6among City in Colombia
#24among POI in Colombia
#32in Travel & Leisure

Cartagena, Colombia has an estimated audience of 4,492,843 people in Colombia. 59.1% are female, 40.9% are male, average age 34.5.

Demographically, the Cartagena, Colombia audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cartagena, Colombia profile in Colombia.

Audience size
4.5M
in Colombia
Gender
59.1%♀
40.9% male
Age
34.5
average years
Country rank
#253
POI in Colombia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cartagena, Colombia fans

59.1% are female, 40.9% are male, average age 34.5.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Cartagena, Colombia audience in Colombia
MetricValue
Female59.1%
Male40.9%
Average age34.5
Estimated audience size4,492,843
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Cartagena, Colombia audience in Colombia
Age bracketShare%
16-1929%
20-2925%
30-3919%
40-4914%
50+12%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Cartagena, Colombia audience comes from Colombia.

Worldwide audience distribution share by country for Cartagena, Colombia
CountryShare
Colombia40.4%
Brazil11.8%
United States10.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cartagena, Colombia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cartagena, Colombia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
TravellingTHRILL1.16×
Quality AwarenessPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cartagena, Colombia audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Cartagena, Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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