Rascasse Audience Intelligence

Barranquilla Audience in Colombia

A data profile of the people who buy, follow and care about Barranquilla in Colombia — modelled from more than twelve digital signal sources. Barranquilla has an estimated audience of 5,372,660 people in Colombia.

#4among City in Colombia
#17among POI in Colombia
#21in Travel & Leisure

Barranquilla has an estimated audience of 5,372,660 people in Colombia. 55.6% are female, 44.4% are male, average age 35.0.

Demographically, the Barranquilla audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Barranquilla profile in Colombia.

Audience size
5.4M
in Colombia
Gender
55.6%♀
44.4% male
Age
35.0
average years
Country rank
#173
POI in Colombia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barranquilla fans

55.6% are female, 44.4% are male, average age 35.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Barranquilla audience in Colombia
MetricValue
Female55.6%
Male44.4%
Average age35.0
Estimated audience size5,372,660
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Barranquilla audience in Colombia
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4915%
50+13%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Barranquilla audience comes from Colombia.

Worldwide audience distribution share by country for Barranquilla
CountryShare
Colombia50.1%
United States11.8%
Mexico6.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barranquilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barranquilla audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.11×
TravellingTHRILL1.11×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barranquilla audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.93×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Barranquilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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