A data profile of the people who buy, follow and care about Buenos Aires in Colombia — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 4,747,930 people in Colombia.
Buenos Aires has an estimated audience of 4,747,930 people in Colombia. 53.3% are female, 46.7% are male, average age 35.9. Top brand affinities: IndyCar, Jean-Michel Jarre.
Top brand affinities include IndyCar, Jean-Michel Jarre, with strongest over-indexing on IndyCar (1.51× the country average).
Demographically, the Buenos Aires audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Buenos Aires fan in Colombia is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for IndyCar.
The key figures that characterise the Buenos Aires profile in Colombia.
53.3% are female, 46.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.9 |
| Estimated audience size | 4,747,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Buenos Aires audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.4% |
The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IndyCar | Sports | 1.51× | ||
| 02 | Jean-Michel Jarre | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Tradition | CONSERVATISM | 1.12× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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