A data profile of the people who buy, follow and care about Bogotá in Colombia — modelled from more than twelve digital signal sources. Bogotá has an estimated audience of 11,091,425 people in Colombia.
Bogotá has an estimated audience of 11,091,425 people in Colombia. 53.5% are female, 46.5% are male, average age 36.4.
The key figures that characterise the Bogotá profile in Colombia.
53.5% are female, 46.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 36.4 |
| Estimated audience size | 11,091,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Bogotá audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 26.5% |
| United States | 14.9% |
| Mexico | 11.2% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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