Bogotá Audience in Germany

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Bogotá has an estimated audience of 278,241 people in Germany. 42.7% are female, 57.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Panama City, Bolivia, Country rap, Mexico, Satire.

The average Bogotá fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Panama City, Bolivia, Country rap, with strongest over-indexing on Panama City (88.26× the country average). Demographically, the Bogotá audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bogotá fans

Demographic split for Bogotá audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age39.4
Estimated audience size278,241

Audience persona

The typical Bogotá fan in Germany is more male, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Panama City.

Top regions in Germany

Top regions ranked by reach for Bogotá in Germany
RegionReachAffinity
Nordrhein-Westfalen66,2691.09×
Bayern53,4081.19×
Baden-Württemberg42,8131.13×
Hessen30,4151.43×
Niedersachsen25,4490.94×
Berlin20,3081.63×
Rheinland-Pfalz13,0260.93×
Sachsen11,9730.88×
Schleswig-Holstein8,6470.87×
Hamburg8,1861.3×
Brandenburg7,1690.83×
Thüringen5,3200.75×
Sachsen-Anhalt4,7300.66×
Mecklenburg-Vorpommern3,4580.65×
Bremen2,4181.02×
Saarland2,3850.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bogotá audience
BrandAffinityCategory
Panama City88.26×Travel & Leisure
Bolivia35.84×Travel & Leisure
Country rap8.65×Music & Radio
Mexico9.91×Travel & Leisure
Satire6.02×Literature
Cumbia38.95×Music & Radio
Ricky Martin15.13×Music & Radio
Avianca32.05×Travel & Leisure
Pets1.83×Pets & Animals
Puerto Rico13.74×Travel & Leisure
Mother's Day3.81×Kids & Family
Hygiene3.16×Beauty & Wellness
Tagesschau1.74×Movies & TV
Las Vegas6.55×Travel & Leisure
Folklore3.76×Politics & Society
Playa del Carmen11.59×Travel & Leisure
Headphones4.49×Technology & Electronics
German television comedy4.64×Movies & TV
Superman2.4×Movies & TV
Automobiles1.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bogotá audience
TraitClusterScore
TraditionCONSERVATISM1.96
SpiritualityBALANCE1.87
Pet OwnershipJOY1.65
ExtroversionTHRILL1.62
Urban LifestyleOPEN1.6
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Bogotá
CountryShare
Colombia26.4%
United States14.8%
Mexico11.2%

See Bogotá audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Bogotá have in Germany?

Bogotá has an estimated audience of 278,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bogotá fans?

42.7% of Bogotá fans are female, 57.3% are male, with an average age of 39.4 years.

Which brands do Bogotá fans like most?

Bogotá fans show strongest brand affinity for Panama City (88.26×), Bolivia (35.84×), and Country rap (8.65×) over the country average.

Where do Bogotá fans live in Germany?

Bogotá fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,269), Bayern (reach 53,408), and Baden-Württemberg (reach 42,813). These three regions account for the largest share of the active audience.

What other brands do Bogotá fans also like?

Beyond Bogotá itself, the audience over-indexes on Bolivia (35.84×), Country rap (8.65×), Mexico (9.91×), and Satire (6.02×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.