Bogotá Audience in Mexico
Bogotá has an estimated audience of 4,698,165 people in Mexico. 47.9% are female, 52.1% are male, average age 32.9. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Catholic Church, Banana, MSN, Mobile payment, Travel agency.
The average Bogotá fan in Mexico is 32.9 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (3.31× the country average). Demographically, the Bogotá audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bogotá fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 32.9 |
| Estimated audience size | 4,698,165 |
Audience persona
The typical Bogotá fan in Mexico is balanced, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,078,818 | 1.67× |
| Jalisco | 515,848 | 1.49× |
| Distrito Federal | 343,249 | 0.56× |
| Nuevo Leon | 338,205 | 1.2× |
| Puebla | 262,007 | 1.05× |
| Veracruz (state) | 260,640 | 0.94× |
| Guanajuato | 248,499 | 1.12× |
| Baja California | 212,890 | 1.09× |
| Michoacan de Ocampo | 206,957 | 1.27× |
| Chihuahua | 177,314 | 1.09× |
| Chiapas | 135,690 | 0.96× |
| Coahuila de Zaragoza | 131,132 | 0.93× |
| Yucatan | 115,977 | 1.19× |
| Hidalgo | 111,934 | 0.98× |
| Tamaulipas | 104,411 | 0.66× |
| Guerrero | 98,867 | 0.83× |
| Morelos | 72,447 | 0.89× |
| Aguascalientes | 69,225 | 1.16× |
| Sinaloa | 50,879 | 0.41× |
| Nayarit | 48,671 | 1.07× |
| Durango | 46,585 | 0.72× |
| Zacatecas | 46,567 | 0.78× |
| Baja California Sur | 44,865 | 1.2× |
| Colima | 39,973 | 1.33× |
| Tlaxcala | 38,667 | 0.72× |
| Campeche | 24,845 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.31× | Politics & Society |
| Banana | 3.4× | Food & Beverages |
| MSN | 3.04× | News |
| Mobile payment | 5.12× | Business & Career |
| Travel agency | 3.33× | Travel & Leisure |
| Puma | 2.47× | Fashion & Accessoires |
| El País | 3.39× | News |
| Broadcasting of sports events | 4.46× | Movies & TV |
| Sarcasm | 2.98× | Politics & Society |
| Game consoles | 2.28× | Technology & Electronics |
| Pedro Pascal | 2.81× | Movies & TV |
| Anti-aging cream | 3.27× | Beauty & Wellness |
| Local news | 4.84× | News |
| Machu Picchu | 4.21× | Travel & Leisure |
| Freeware | 2.76× | Technology & Electronics |
| Dentistry | 2.72× | Business & Career |
| OXXO | 1.55× | Fashion & Accessoires |
| Sexology | 3.02× | Kids & Family |
| Skin care | 1.88× | Beauty & Wellness |
| Art jewelry | 2.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.44 |
| Luxury Orientation | PREMIUM | 2.1 |
| Travelling | THRILL | 1.66 |
| Career Orientation | POWER | 1.66 |
| Urban Lifestyle | OPEN | 1.64 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 26.4% |
| United States | 14.8% |
| Mexico | 11.2% |
See Bogotá audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Bogotá have in Mexico?
Bogotá has an estimated audience of 4,698,165 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Bogotá fans?
47.9% of Bogotá fans are female, 52.1% are male, with an average age of 32.9 years.
Which brands do Bogotá fans like most?
Bogotá fans show strongest brand affinity for Catholic Church (3.31×), Banana (3.4×), and MSN (3.04×) over the country average.
Where do Bogotá fans live in Mexico?
Bogotá fans in Mexico are most concentrated in State of Mexico (reach 1,078,818), Jalisco (reach 515,848), and Distrito Federal (reach 343,249). These three regions account for the largest share of the active audience.
What other brands do Bogotá fans also like?
Beyond Bogotá itself, the audience over-indexes on Banana (3.4×), MSN (3.04×), Mobile payment (5.12×), and Travel agency (3.33×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.