A data profile of the people who buy, follow and care about Bogotá in Mexico — modelled from more than twelve digital signal sources. Bogotá has an estimated audience of 4,698,165 people in Mexico.
The average Bogotá fan in Mexico is 32.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (420.06× the country average).
Demographically, the Bogotá audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bogotá fan in Mexico is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Bogotá profile in Mexico.
47.9% are female, 52.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 32.9 |
| Estimated audience size | 4,698,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Bogotá audience comes from Mexico.
| Country | Share |
|---|---|
| Colombia | 26.5% |
| United States | 14.9% |
| Mexico | 11.2% |
Where the Bogotá audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.67× | |
| 02 | Jalisco | ~500K | 1.48× | |
| 03 | Colima | ~40K | 1.27× | |
| 04 | Michoacan de Ocampo | ~200K | 1.25× | |
| 05 | Nuevo Leon | ~300K | 1.19× | |
| 06 | Yucatan | ~100K | 1.17× | |
| 07 | Baja California Sur | ~40K | 1.16× | |
| 08 | Aguascalientes | ~70K | 1.14× | |
| 09 | Guanajuato | ~200K | 1.11× | |
| 10 | Baja California | ~200K | 1.09× | |
| 11 | Chihuahua | ~200K | 1.08× | |
| 12 | Nayarit | ~50K | 1.06× | |
| 13 | Puebla | ~300K | 1.05× | |
| 14 | Hidalgo | ~100K | 0.98× | |
| 15 | Chiapas | ~100K | 0.97× | |
| 16 | Veracruz (state) | ~300K | 0.95× | |
| 17 | Coahuila de Zaragoza | ~100K | 0.94× | |
| 18 | Morelos | ~70K | 0.91× | |
| 19 | Guerrero | ~100K | 0.86× | |
| 20 | Zacatecas | ~50K | 0.83× | |
| 21 | Durango | ~50K | 0.78× | |
| 22 | Tlaxcala | ~40K | 0.78× | |
| 23 | Campeche | ~30K | 0.78× | |
| 24 | Tamaulipas | ~100K | 0.72× | |
| 25 | Distrito Federal | ~400K | 0.57× | |
| 26 | Sinaloa | ~60K | 0.50× |
The strongest cross-interests of the Bogotá audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 420.06× | ||
| 02 | Daily Horoscope | Internet & Social Media | 407.86× | ||
| 03 | Shopping and fashion | Shopping | 199.29× | ||
| 04 | Game consoles | Technology & Electronics | 147.09× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 132.07× | ||
| 06 | Catholic Church | Politics & Society | 119.81× | ||
| 07 | Valentine's Day | Kids & Family | 89.55× | ||
| 08 | Broadcasting of sports events | Movies & TV | 87.78× | ||
| 09 | Travel agency | Travel & Leisure | 77.11× | ||
| 10 | Sarcasm | Politics & Society | 71.17× | ||
| 11 | Mobile game | Games | 63.53× | ||
| 12 | El País | News | 62.87× | ||
| 13 | Banana | Food & Beverages | 61.68× | ||
| 14 | Orange (fruit) | Food & Beverages | 48.64× | ||
| 15 | Dentistry | Business & Career | 47.45× | ||
| 16 | Machu Picchu | Travel & Leisure | 46.26× | ||
| 17 | Multi-level marketing | Business & Career | 40.33× | ||
| 18 | Sexology | Kids & Family | 34.40× | ||
| 19 | Breastfeeding | Kids & Family | 32.03× | ||
| 20 | Freeware | Technology & Electronics | 29.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.90× | |
| Travelling | THRILL | 20.18× | |
| Urban Lifestyle | OPEN | 5.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Tradition | CONSERVATISM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× |
Bogotá has an estimated audience of 4,698,165 people in Mexico, concentrated in State of Mexico and Jalisco.
47.9% of Bogotá fans are female, 52.1% are male, with an average age of 32.9 years.
Bogotá fans show strongest brand affinity for Costa Rica (420.06×), Shopping and fashion (199.29×), and Game consoles (147.09×) over the country average.
Bogotá fans in Mexico are most concentrated in State of Mexico (reach ~1M), Jalisco (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bogotá itself, the audience over-indexes on Shopping and fashion (199.29×), Game consoles (147.09×), Catholic Church (119.81×), and Travel agency (77.11×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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