A data profile of the people who buy, follow and care about Bogotá in Spain — modelled from more than twelve digital signal sources. Bogotá has an estimated audience of 2,775,416 people in Spain.
Bogotá has an estimated audience of 2,775,416 people in Spain. 54.8% are female, 45.2% are male, average age 42.4. Top brand affinities: Mario Vargas Llosa, Mexico, Canada, Instant messaging, Innovation.
Top brand affinities include Mario Vargas Llosa, Mexico, Canada, with strongest over-indexing on Mario Vargas Llosa (8.77× the country average).
Demographically, the Bogotá audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Bogotá fan in Spain is balanced, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Mario Vargas Llosa.
The key figures that characterise the Bogotá profile in Spain.
54.8% are female, 45.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.4 |
| Estimated audience size | 2,775,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Bogotá audience comes from Spain.
| Country | Share |
|---|---|
| Colombia | 26.5% |
| United States | 14.9% |
| Mexico | 11.2% |
The strongest cross-interests of the Bogotá audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bancolombia | Business & Career | 10.55× | ||
| 02 | Mario Vargas Llosa | Literature | 8.77× | ||
| 03 | Deportivo Cali | Sports | 6.92× | ||
| 04 | Machu Picchu | Travel & Leisure | 5.30× | ||
| 05 | Japanese hip hop | Music & Radio | 3.43× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.05× | ||
| 07 | Caribbean | Travel & Leisure | 2.99× | ||
| 08 | Millie Bobby Brown | Movies & TV | 2.61× | ||
| 09 | Instant messaging | Internet & Social Media | 2.13× | ||
| 10 | Innovation | Business & Career | 2.12× | ||
| 11 | Charity and causes | Business & Career | 2.05× | ||
| 12 | Wikipedia | Internet & Social Media | 2.04× | ||
| 13 | Radio | Technology & Electronics | 1.86× | ||
| 14 | Badoo | Internet & Social Media | 1.86× | ||
| 15 | Genetics | Kids & Family | 1.85× | ||
| 16 | Mexico | Travel & Leisure | 1.73× | ||
| 17 | Canada | Travel & Leisure | 1.70× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.61× | ||
| 19 | Religion | Business & Career | 1.55× | ||
| 20 | Movistar | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.91× | |
| Community Orientation | OPEN | 1.49× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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