Rascasse Audience Intelligence

Bogotá Audience in United States

A data profile of the people who buy, follow and care about Bogotá in United States — modelled from more than twelve digital signal sources. Bogotá has an estimated audience of 6,223,796 people in United States.

#83among City in United States#367among POI in United States#466in Travel & Leisure

The average Bogotá fan in United States is 39.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Las Vegas, Web server, FIFA World Cup, with strongest over-indexing on Las Vegas (4.91× the country average).

Demographically, the Bogotá audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bogotá fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bogotá profile in United States.

Audience size
6.2M
in United States
Gender
50.0%♀
50.0% male
Age
39.7
average years
Country rank
#5561
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bogotá fans

50.0% are female, 50.0% are male, average age 39.7.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Bogotá audience in United States
MetricValue
Female50.0%
Male50.0%
Average age39.7
Estimated audience size6,223,796
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bogotá audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Bogotá audience comes from United States.

Worldwide audience distribution share by country for Bogotá
CountryShare
Colombia26.5%
United States14.9%
Mexico11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bogotá audience in United States is strongest.

Fig. 05

Top regions by affinity

Bogotá fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K3.12×
02New Jersey~500K3.11×
03New York~700K1.93×
04Florida~800K1.92×
05Virginia~200K1.55×
06Massachusetts~200K1.41×
07Illinois~300K1.28×
08Maryland~100K1.18×
09California~800K1.17×
10Colorado~100K1.17×
11Texas~600K1.13×
12Connecticut~70K1.13×
13Washington~100K1.12×
14Georgia~200K1.08×
15Alaska~10K1.04×
16Utah~60K1.01×
17Vermont~10K1.01×
18Rhode Island~20K0.99×
19North Carolina~200K0.96×
20Oregon~70K0.96×
21Hawaii~30K0.96×
22South Carolina~90K0.92×
23Pennsylvania~200K0.90×
24Minnesota~80K0.90×
25Arizona~100K0.89×
26Nevada~50K0.87×
27Tennessee~100K0.86×
28New Mexico~30K0.84×
29New Hampshire~20K0.84×
30Wisconsin~80K0.82×
31Maine~20K0.82×
32Delaware~10K0.82×
33Missouri~80K0.81×
34Montana~10K0.79×
35Louisiana~60K0.78×
36Indiana~90K0.76×
37Kansas~40K0.76×
38Nebraska~20K0.75×
39Idaho~20K0.75×
40North Dakota~9K0.74×
41South Dakota~10K0.73×
42Michigan~100K0.70×
43Alabama~60K0.70×
44Oklahoma~50K0.70×
45Iowa~40K0.69×
46Kentucky~50K0.68×
47Ohio~100K0.67×
48Arkansas~30K0.66×
49Mississippi~30K0.65×
50West Virginia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Bogotá, United States
0.65×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bogotá audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bogotá audience
#·InterestCategoryAffinity×
01BancolombiaBusiness & Career31.16×
02Atlético NacionalSports22.58×
03Machu PicchuTravel & Leisure15.68×
04El PaísNews13.45×
05Copa LibertadoresSports13.18×
06FIFA Club World CupSports12.61×
07Lyric poetryLiterature10.83×
08Prison BreakMovies & TV9.03×
09Web serverTechnology & Electronics7.90×
10MadridTravel & Leisure7.30×
11Cruz AzulSports6.65×
12La LigaSports6.60×
13Club AméricaSports6.40×
14Las VegasTravel & Leisure4.91×
15Spanish languagePolitics & Society3.19×
16WhatsAppInternet & Social Media2.96×
17MexicoTravel & Leisure2.94×
18FIFA World CupSports2.93×
19RadioTechnology & Electronics2.33×
20Planet FitnessSports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bogotá audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bogotá audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
SpiritualityBALANCE1.65×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bogotá audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
CreativityOPEN0.83×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bogotá have in United States?

Bogotá has an estimated audience of 6,223,796 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bogotá fans?

50.0% of Bogotá fans are female, 50.0% are male, with an average age of 39.7 years.

03

Which brands do Bogotá fans like most?

Bogotá fans show strongest brand affinity for Las Vegas (4.91×), Web server (7.9×), and FIFA World Cup (2.93×) over the country average.

04

Where do Bogotá fans live in United States?

Bogotá fans in United States are most concentrated in Florida (reach ~800K), California (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bogotá fans also like?

Beyond Bogotá itself, the audience over-indexes on Web server (7.9×), FIFA World Cup (2.93×), Atlético Nacional (22.58×), and La Liga (6.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Bogotá audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bogotá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →