Machu Picchu Audience in United States

Machu Picchu logo

Machu Picchu has an estimated audience of 1,236,875 people in United States. 47.1% are female, 52.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: National University of San Marcos, Peruvian Amazon, Peruvian Primera División, Arequipa, Guayaquil.

The average Machu Picchu fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include National University of San Marcos, Peruvian Amazon, Peruvian Primera División, with strongest over-indexing on National University of San Marcos (117.19× the country average). Demographically, the Machu Picchu audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Machu Picchu fans

Demographic split for Machu Picchu audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.9
Estimated audience size1,236,875

Audience persona

The typical Machu Picchu fan in United States is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for National University of San Marcos.

Top regions in United States

Top regions ranked by reach for Machu Picchu in United States
RegionReachAffinity
California165,5351.22×
Texas116,5601.1×
Florida104,3241.25×
New York83,4691.21×
Illinois43,2261.05×
Pennsylvania38,5160.92×
New Jersey37,7491.2×
North Carolina37,5641.01×
Georgia37,2590.98×
Virginia34,2521.14×
Ohio32,2130.85×
Massachusetts30,8871.27×
Washington30,3961.23×
Michigan29,3690.91×
Arizona27,5551.09×
Colorado26,7781.37×
Tennessee21,6100.87×
Maryland20,4250.96×
Indiana20,3880.9×
Missouri18,3450.92×
Wisconsin17,6220.95×
Minnesota17,4100.98×
Utah17,3251.56×
South Carolina16,0830.86×
Oregon15,6041.1×
Connecticut13,5741.09×
Alabama12,5940.73×
Kentucky12,1230.78×
Oklahoma11,6510.85×
Nevada11,5410.96×
Louisiana11,3210.71×
Iowa8,6290.85×
Kansas8,5040.87×
Arkansas7,9830.78×
Idaho7,0571.14×
Hawaii6,5441.23×
Rhode Island5,9611.51×
New Mexico5,7740.93×
Mississippi5,6440.55×
Nebraska5,2930.85×
New Hampshire4,8841×
Washington, District of Columbia4,8521.31×
West Virginia3,8320.67×
Maine3,8060.86×
Montana3,7751.1×
Alaska2,6751.01×
South Dakota2,3940.84×
Delaware2,3820.7×
North Dakota2,1720.85×
Vermont2,1530.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machu Picchu audience
BrandAffinityCategory
National University of San Marcos117.19×Business & Career
Peruvian Amazon97.79×Travel & Leisure
Peruvian Primera División108.82×Sports
Arequipa79.49×Travel & Leisure
Guayaquil59.66×Travel & Leisure
Mario Vargas Llosa119.6×Literature
Cusco57.68×Travel & Leisure
Trujillo, Peru55.15×Travel & Leisure
Regions of Peru56.13×Travel & Leisure
El País (Uruguay)85.23×News
Inca Trail to Machu Picchu118.49×Travel & Leisure
Panama City28.65×Travel & Leisure
Plaza Vea102.08×Food & Beverages
University of Lima92.8×Business & Career
Interbank78.86×Business & Career
Bogotá15.68×Travel & Leisure
Diario Líbero127.63×Movies & TV
Peru national football team57.41×Sports
El Comercio (Peru)47.43×News
Alan García122.78×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machu Picchu audience
TraitClusterScore
TravellingTHRILL1.68
PatriotismCONSERVATISM1.68
SpiritualityBALANCE1.63
LGBTQ+ IdentityOPEN1.59
Quality AwarenessPREMIUM1.57
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Machu Picchu
CountryShare
Peru29.0%
Mexico10.5%
United States10.5%

See Machu Picchu audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Machu Picchu have in United States?

Machu Picchu has an estimated audience of 1,236,875 people in United States, concentrated in California and Texas.

What is the gender split and age of Machu Picchu fans?

47.1% of Machu Picchu fans are female, 52.9% are male, with an average age of 40.9 years.

Which brands do Machu Picchu fans like most?

Machu Picchu fans show strongest brand affinity for National University of San Marcos (117.19×), Peruvian Amazon (97.79×), and Peruvian Primera División (108.82×) over the country average.

Where do Machu Picchu fans live in United States?

Machu Picchu fans in United States are most concentrated in California (reach 165,535), Texas (reach 116,560), and Florida (reach 104,324). These three regions account for the largest share of the active audience.

What other brands do Machu Picchu fans also like?

Beyond Machu Picchu itself, the audience over-indexes on Peruvian Amazon (97.79×), Peruvian Primera División (108.82×), Arequipa (79.49×), and Guayaquil (59.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machu Picchu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.