Rascasse Audience Intelligence

Machu Picchu Audience in United States

A data profile of the people who buy, follow and care about Machu Picchu in United States — modelled from more than twelve digital signal sources. Machu Picchu has an estimated audience of 1,236,875 people in United States.

#49among POI in United States#1756among POI in United States#1541in Travel & Leisure

The average Machu Picchu fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National University of San Marcos, Peruvian Amazon, Peruvian Primera División, with strongest over-indexing on National University of San Marcos (117.19× the country average).

Demographically, the Machu Picchu audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machu Picchu fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for National University of San Marcos.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machu Picchu profile in United States.

Audience size
1.2M
in United States
Gender
47.1%♀
52.9% male
Age
40.9
average years
Country rank
#20401
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machu Picchu fans

47.1% are female, 52.9% are male, average age 40.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Machu Picchu audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.9
Estimated audience size1,236,875
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Machu Picchu audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Machu Picchu audience comes from United States.

Worldwide audience distribution share by country for Machu Picchu
CountryShare
Peru28.8%
Mexico10.5%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machu Picchu audience in United States is strongest.

Fig. 05

Top regions by affinity

Machu Picchu fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.56×
02Rhode Island~6K1.46×
03Colorado~30K1.31×
04Hawaii~7K1.23×
05Washington, District of Columbia~5K1.22×
06New Jersey~40K1.19×
07Massachusetts~30K1.19×
08New York~80K1.16×
09Idaho~7K1.16×
10Virginia~30K1.15×
11Washington~30K1.15×
12Montana~4K1.15×
13California~200K1.13×
14Florida~90K1.13×
15Connecticut~10K1.13×
16Alaska~3K1.12×
17Texas~100K1.07×
18Oregon~10K1.05×
19Arizona~30K1.03×
20Illinois~40K1.02×
21New Hampshire~5K1.01×
22North Carolina~40K1.00×
23Vermont~2K1.00×
24Minnesota~20K0.99×
25Nebraska~6K0.99×
26Wisconsin~20K0.96×
27Georgia~40K0.95×
28Pennsylvania~40K0.94×
29Maryland~20K0.94×
30Indiana~20K0.93×
31Nevada~10K0.93×
32South Dakota~3K0.92×
33North Dakota~2K0.92×
34Missouri~20K0.91×
35Kansas~9K0.91×
36South Carolina~20K0.90×
37New Mexico~6K0.90×
38Iowa~9K0.89×
39Maine~4K0.89×
40Michigan~30K0.87×
41Tennessee~20K0.85×
42Oklahoma~10K0.85×
43Arkansas~9K0.84×
44Ohio~30K0.83×
45Kentucky~10K0.81×
46West Virginia~4K0.76×
47Delaware~3K0.76×
48Alabama~10K0.73×
49Louisiana~10K0.72×
50Mississippi~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Machu Picchu, United States
0.59×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machu Picchu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machu Picchu audience
#·InterestCategoryAffinity×
01Diario LíberoMovies & TV127.63×
02Keiko FujimoriPolitics & Society121.31×
03Mario Vargas LlosaLiterature119.60×
04Inca Trail to Machu PicchuTravel & Leisure118.49×
05National University of San MarcosBusiness & Career117.19×
06Peruvian Primera DivisiónSports108.82×
07Plaza VeaFood & Beverages102.08×
08Peruvian AmazonTravel & Leisure97.79×
09University of LimaBusiness & Career92.80×
10El País (Uruguay)News85.23×
11ArequipaTravel & Leisure79.49×
12InterbankBusiness & Career78.86×
13GuayaquilTravel & Leisure59.66×
14CuscoTravel & Leisure57.68×
15Regions of PeruTravel & Leisure56.13×
16Trujillo, PeruTravel & Leisure55.15×
17El Comercio (Peru)News47.43×
18Panama CityTravel & Leisure28.65×
19BogotáTravel & Leisure15.68×
20FIFA World Cup 2026Sports3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machu Picchu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machu Picchu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Need for SecurityCONSERVATISM1.61×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machu Picchu audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.90×
Design AffinityPREMIUM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machu Picchu have in United States?

Machu Picchu has an estimated audience of 1,236,875 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machu Picchu fans?

47.1% of Machu Picchu fans are female, 52.9% are male, with an average age of 40.9 years.

03

Which brands do Machu Picchu fans like most?

Machu Picchu fans show strongest brand affinity for National University of San Marcos (117.19×), Peruvian Amazon (97.79×), and Peruvian Primera División (108.82×) over the country average.

04

Where do Machu Picchu fans live in United States?

Machu Picchu fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Machu Picchu fans also like?

Beyond Machu Picchu itself, the audience over-indexes on Peruvian Amazon (97.79×), Peruvian Primera División (108.82×), Arequipa (79.49×), and Guayaquil (59.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Machu Picchu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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