Rascasse Audience Intelligence

National University of San Marcos Audience in United States

A data profile of the people who buy, follow and care about National University of San Marcos in United States — modelled from more than twelve digital signal sources. National University of San Marcos has an estimated audience of 1,915,303 people in United States.

#69among University in United States#1168among POI in United States#1102in Business & Career

The average National University of San Marcos fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Machu Picchu, Web server, FIFA Club World Cup, with strongest over-indexing on Machu Picchu (117.19× the country average).

Demographically, the National University of San Marcos audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National University of San Marcos fan in United States is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National University of San Marcos profile in United States.

Audience size
1.9M
in United States
Gender
48.0%♀
52.0% male
Age
38.8
average years
Country rank
#14735
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National University of San Marcos fans

48.0% are female, 52.0% are male, average age 38.8.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for National University of San Marcos audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.8
Estimated audience size1,915,303
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the National University of San Marcos audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

12.6%

of the worldwide National University of San Marcos audience comes from United States.

Worldwide audience distribution share by country for National University of San Marcos
CountryShare
Peru21.5%
United States12.6%
Mexico11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National University of San Marcos audience in United States is strongest.

Fig. 05

Top regions by affinity

National University of San Marcos fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.50×
02Rhode Island~7K1.20×
03Washington, District of Columbia~7K1.19×
04West Virginia~10K1.18×
05Maine~8K1.17×
06Idaho~10K1.14×
07Mississippi~20K1.12×
08New Mexico~10K1.11×
09Nebraska~10K1.09×
10Arkansas~20K1.07×
11Montana~6K1.06×
12Iowa~20K1.04×
13Oklahoma~20K1.03×
14New Hampshire~8K1.03×
15Utah~20K1.02×
16Hawaii~8K1.02×
17Delaware~5K1.02×
18Kansas~20K1.01×
19Alabama~30K1.00×
20Louisiana~20K1.00×
21Connecticut~20K1.00×
22South Dakota~4K1.00×
23Alaska~4K1.00×
24North Dakota~4K1.00×
25Nevada~20K0.99×
26Kentucky~20K0.98×
27Oregon~20K0.98×
28Missouri~30K0.95×
29South Carolina~30K0.95×
30Wisconsin~30K0.95×
31Indiana~30K0.94×
32Minnesota~30K0.94×
33Tennessee~40K0.93×
34Maryland~30K0.93×
35Colorado~30K0.93×
36Arizona~40K0.91×
37Massachusetts~30K0.91×
38Washington~30K0.90×
39Michigan~40K0.89×
40New Jersey~40K0.89×
41Virginia~40K0.89×
42Georgia~50K0.88×
43Ohio~50K0.88×
44North Carolina~50K0.88×
45Pennsylvania~60K0.87×
46Illinois~60K0.87×
47New York~90K0.80×
48Florida~100K0.79×
49Texas~100K0.76×
50California~100K0.70×
Fig. 06

Affinity by region

Affinity by region — National University of San Marcos, United States
0.70×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National University of San Marcos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National University of San Marcos audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure117.19×
02Hamburger SVSports51.42×
03MontevideoTravel & Leisure32.51×
04FIFA Club World CupSports27.27×
05Web serverTechnology & Electronics26.68×
06Colgate UniversityBusiness & Career24.77×
07El PaísNews23.65×
08Fluminense FCSports23.61×
09FC Schalke 04Sports21.48×
10Lyric poetryLiterature20.56×
11James CaanMovies & TV19.96×
12Atlético MadridSports19.56×
13Sport Club InternacionalSports15.58×
14World Heritage SitePolitics & Society14.63×
15Colorado RockiesSports13.04×
16Cillian MurphyMovies & TV8.45×
17Milwaukee BrewersSports5.96×
18Las VegasTravel & Leisure5.44×
19Made in USABusiness & Career4.27×
20Detroit TigersSports4.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National University of San Marcos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National University of San Marcos audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Urban LifestyleOPEN2.03×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National University of San Marcos audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National University of San Marcos have in United States?

National University of San Marcos has an estimated audience of 1,915,303 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National University of San Marcos fans?

48.0% of National University of San Marcos fans are female, 52.0% are male, with an average age of 38.8 years.

03

Which brands do National University of San Marcos fans like most?

National University of San Marcos fans show strongest brand affinity for Machu Picchu (117.19×), Web server (26.68×), and FIFA Club World Cup (27.27×) over the country average.

04

Where do National University of San Marcos fans live in United States?

National University of San Marcos fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do National University of San Marcos fans also like?

Beyond National University of San Marcos itself, the audience over-indexes on Web server (26.68×), FIFA Club World Cup (27.27×), Hamburger SV (51.42×), and Atlético Madrid (19.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National University of San Marcos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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