National University of San Marcos Audience in United States

National University of San Marcos logo

National University of San Marcos has an estimated audience of 1,915,303 people in United States. 48.0% are female, 52.0% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Machu Picchu, Autism Awareness, James Caan, Web server, Diabetes mellitus awareness.

The average National University of San Marcos fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Machu Picchu, Autism Awareness, James Caan, with strongest over-indexing on Machu Picchu (91.67× the country average). Demographically, the National University of San Marcos audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of National University of San Marcos fans

Demographic split for National University of San Marcos audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.8
Estimated audience size1,915,303

Audience persona

The typical National University of San Marcos fan in United States is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Top regions in United States

Top regions ranked by reach for National University of San Marcos in United States
RegionReachAffinity
California73,4520.35×
Florida52,7300.41×
Texas39,7180.24×
New York29,7490.28×
Mississippi26,1591.66×
Louisiana23,2580.94×
Arkansas23,2391.47×
Oklahoma22,7271.07×
Kentucky22,3670.93×
Alabama21,6500.81×
West Virginia21,5952.42×
Tennessee20,6250.54×
South Carolina20,4780.71×
Pennsylvania20,4660.32×
Indiana19,9520.57×
Idaho19,9422.08×
Missouri19,3230.63×
Iowa18,9361.2×
North Carolina18,5520.32×
Ohio18,4770.31×
Georgia18,4020.31×
Michigan18,3940.37×
Wisconsin18,2960.63×
Virginia18,2490.39×
New Jersey18,1130.37×
Arizona17,6190.45×
Nebraska17,4241.81×
Connecticut17,3970.91×
New Mexico17,3331.8×
Nevada17,2770.93×
Rhode Island17,1822.82×
Maine17,1712.5×
Oregon17,0560.78×
Utah16,9540.99×
Vermont16,8995.03×
Maryland16,7600.51×
Illinois16,4530.26×
Minnesota16,3470.6×
Massachusetts16,1790.43×
Washington15,7930.41×
Colorado15,7490.52×
Washington, District of Columbia11,1101.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National University of San Marcos audience
BrandAffinityCategory
Machu Picchu91.67×Travel & Leisure
Autism Awareness19.03×Health
James Caan36.01×Movies & TV
Web server17.08×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Colgate University30.99×Business & Career
El País28.56×News
Singer-songwriter5.51×Music & Radio
FIFA Club World Cup23.81×Sports
Alianza Lima44.8×Sports
Atlético Madrid20.07×Sports
Income tax13.19×Business & Career
Las Vegas5.15×Travel & Leisure
Hamburger SV41.13×Sports
FC Bayern Munich7.11×Sports
Made in USA5.79×Business & Career
Planet Fitness3.74×Sports
Real Madrid C.F.4.62×Sports
Sport Club Internacional19.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National University of San Marcos audience
TraitClusterScore
SpiritualityBALANCE1.94
Urban LifestyleOPEN1.64
Convenience OrientationPREMIUM1.46
Need for SecurityCONSERVATISM1.44
MindfulnessBALANCE1.43
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for National University of San Marcos
CountryShare
Peru21.5%
United States12.6%
Mexico11.3%

See National University of San Marcos audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does National University of San Marcos have in United States?

National University of San Marcos has an estimated audience of 1,915,303 people in United States, concentrated in California and Florida.

What is the gender split and age of National University of San Marcos fans?

48.0% of National University of San Marcos fans are female, 52.0% are male, with an average age of 38.8 years.

Which brands do National University of San Marcos fans like most?

National University of San Marcos fans show strongest brand affinity for Machu Picchu (91.67×), Autism Awareness (19.03×), and James Caan (36.01×) over the country average.

Where do National University of San Marcos fans live in United States?

National University of San Marcos fans in United States are most concentrated in California (reach 73,452), Florida (reach 52,730), and Texas (reach 39,718). These three regions account for the largest share of the active audience.

What other brands do National University of San Marcos fans also like?

Beyond National University of San Marcos itself, the audience over-indexes on Autism Awareness (19.03×), James Caan (36.01×), Web server (17.08×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National University of San Marcos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.