Peruvian Amazon Audience in United States

Peruvian Amazon has an estimated audience of 1,522,691 people in United States. 48.1% are female, 51.9% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Machu Picchu, Autism Awareness, Diabetes mellitus awareness, Web server, Alianza Lima.

The average Peruvian Amazon fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Machu Picchu, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Machu Picchu (91.67× the country average). Demographically, the Peruvian Amazon audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Peruvian Amazon fans

Demographic split for Peruvian Amazon audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.6
Estimated audience size1,522,691

Audience persona

The typical Peruvian Amazon fan in United States is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Top regions in United States

Top regions ranked by reach for Peruvian Amazon in United States
RegionReachAffinity
California238,4161.42×
Texas121,0830.92×
New York108,7191.28×
Florida98,3810.95×
Illinois46,3080.91×
New Jersey43,7261.13×
Georgia36,2080.77×
North Carolina36,0420.79×
Washington35,7961.17×
Massachusetts33,8491.13×
Pennsylvania33,6430.66×
Virginia31,0470.84×
Ohio29,4530.63×
Michigan26,5720.67×
Colorado25,8891.08×
Arizona25,0140.8×
Maryland22,5420.86×
Indiana18,8840.68×
Oregon18,6921.07×
Tennessee18,4940.61×
Missouri17,3260.71×
Wisconsin16,4050.72×
South Carolina15,3010.67×
Utah14,7801.08×
Connecticut14,7330.96×
Minnesota14,6570.67×
Louisiana11,5860.59×
Alabama11,3240.53×
Oklahoma11,3210.67×
Nevada11,1880.76×
Kansas10,9300.91×
Kentucky10,5850.55×
Hawaii9,9641.52×
Mississippi9,1210.73×
Arkansas8,6820.69×
Washington, District of Columbia8,3011.81×
Idaho7,4500.98×
Iowa6,6030.53×
Nebraska6,5100.85×
West Virginia6,4540.91×
Alaska6,4411.98×
Montana5,6151.33×
New Mexico5,6120.73×
Rhode Island5,5631.15×
Maine5,5601.02×
South Dakota5,5421.57×
North Dakota5,3961.73×
New Hampshire5,3180.89×
Wyoming5,2212.31×
Vermont5,0511.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peruvian Amazon audience
BrandAffinityCategory
Machu Picchu91.67×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Web server14.84×Technology & Electronics
Alianza Lima55.22×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
El País25.7×News
Las Vegas5.32×Travel & Leisure
Income tax13.19×Business & Career
Atlético Madrid17.39×Sports
FIFA Club World Cup18.18×Sports
Made in USA5.65×Business & Career
Hamburger SV35.65×Sports
Real Madrid C.F.4.19×Sports
Madrid11.54×Travel & Leisure
Volaris10.8×Travel & Leisure
Montevideo24.87×Travel & Leisure
Staples (Canada)4.07×Business & Career
Tigres UANL14.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peruvian Amazon audience
TraitClusterScore
SpiritualityBALANCE1.75
MindfulnessBALANCE1.66
Urban LifestyleOPEN1.58
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.44
TraditionCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Peruvian Amazon
CountryShare
Peru26.3%
Mexico14.0%
Colombia12.4%

See Peruvian Amazon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Peruvian Amazon have in United States?

Peruvian Amazon has an estimated audience of 1,522,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Peruvian Amazon fans?

48.1% of Peruvian Amazon fans are female, 51.9% are male, with an average age of 41.6 years.

Which brands do Peruvian Amazon fans like most?

Peruvian Amazon fans show strongest brand affinity for Machu Picchu (91.67×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Peruvian Amazon fans live in United States?

Peruvian Amazon fans in United States are most concentrated in California (reach 238,416), Texas (reach 121,083), and New York (reach 108,719). These three regions account for the largest share of the active audience.

What other brands do Peruvian Amazon fans also like?

Beyond Peruvian Amazon itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Web server (14.84×), and Alianza Lima (55.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian Amazon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.