Rascasse Audience Intelligence

Peruvian Amazon Audience in United States

A data profile of the people who buy, follow and care about Peruvian Amazon in United States — modelled from more than twelve digital signal sources. Peruvian Amazon has an estimated audience of 1,522,691 people in United States.

#1453among POI in United States#1336in Travel & Leisure

The average Peruvian Amazon fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Machu Picchu, Web server, Hamburger SV, with strongest over-indexing on Machu Picchu (97.79× the country average).

Demographically, the Peruvian Amazon audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peruvian Amazon fan in United States is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Machu Picchu.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peruvian Amazon profile in United States.

Audience size
1.5M
in United States
Gender
48.1%♀
51.9% male
Age
41.6
average years
Country rank
#17560
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peruvian Amazon fans

48.1% are female, 51.9% are male, average age 41.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Peruvian Amazon audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.6
Estimated audience size1,522,691
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Peruvian Amazon audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Peruvian Amazon audience comes from United States.

Worldwide audience distribution share by country for Peruvian Amazon
CountryShare
Peru26.3%
Mexico14.0%
Colombia12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peruvian Amazon audience in United States is strongest.

Fig. 05

Top regions by affinity

Peruvian Amazon fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.26×
02California~200K1.25×
03Alaska~4K1.24×
04Vermont~3K1.21×
05Utah~20K1.16×
06New York~100K1.14×
07North Dakota~4K1.14×
08South Dakota~4K1.13×
09Montana~5K1.09×
10Colorado~30K1.08×
11Hawaii~7K1.08×
12New Jersey~40K1.06×
13Washington~30K1.06×
14Massachusetts~30K1.06×
15Delaware~4K1.05×
16Idaho~8K1.03×
17Rhode Island~5K1.03×
18Connecticut~20K1.02×
19Maine~6K1.02×
20West Virginia~7K1.01×
21Oregon~20K0.99×
22New Hampshire~6K0.99×
23Nebraska~7K0.97×
24New Mexico~7K0.96×
25Mississippi~10K0.95×
26Kansas~10K0.95×
27Virginia~30K0.94×
28Arkansas~10K0.93×
29Maryland~20K0.92×
30Oklahoma~20K0.91×
31Nevada~10K0.91×
32Iowa~10K0.91×
33Illinois~50K0.90×
34Florida~90K0.89×
35South Carolina~20K0.88×
36Wisconsin~20K0.88×
37Louisiana~20K0.88×
38Kentucky~20K0.88×
39Arizona~30K0.87×
40Missouri~20K0.87×
41Minnesota~20K0.87×
42Alabama~20K0.86×
43North Carolina~40K0.85×
44Indiana~20K0.85×
45Tennessee~30K0.84×
46Texas~100K0.83×
47Georgia~40K0.83×
48Pennsylvania~40K0.81×
49Michigan~30K0.81×
50Ohio~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Peruvian Amazon, United States
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peruvian Amazon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peruvian Amazon audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure97.79×
02Hamburger SVSports42.87×
03Alianza LimaSports33.35×
04MontevideoTravel & Leisure27.13×
05Web serverTechnology & Electronics25.27×
06FIFA Club World CupSports20.65×
07El PaísNews19.96×
08Atlético MadridSports16.30×
09Lyric poetryLiterature16.13×
10DoTerraBeauty & Wellness14.24×
11Colorado RockiesSports11.20×
12Cillian MurphyMovies & TV8.52×
13VolarisTravel & Leisure8.43×
14Liga MXSports4.99×
15Milwaukee BrewersSports4.97×
16Las VegasTravel & Leisure4.69×
17Made in USABusiness & Career3.91×
18WhatsAppInternet & Social Media3.56×
19Detroit TigersSports3.56×
20Real Madrid C.F.Sports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peruvian Amazon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peruvian Amazon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Urban LifestyleOPEN1.93×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peruvian Amazon audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Design AffinityPREMIUM0.69×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peruvian Amazon have in United States?

Peruvian Amazon has an estimated audience of 1,522,691 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peruvian Amazon fans?

48.1% of Peruvian Amazon fans are female, 51.9% are male, with an average age of 41.6 years.

03

Which brands do Peruvian Amazon fans like most?

Peruvian Amazon fans show strongest brand affinity for Machu Picchu (97.79×), Web server (25.27×), and Hamburger SV (42.87×) over the country average.

04

Where do Peruvian Amazon fans live in United States?

Peruvian Amazon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peruvian Amazon fans also like?

Beyond Peruvian Amazon itself, the audience over-indexes on Web server (25.27×), Hamburger SV (42.87×), FIFA Club World Cup (20.65×), and Atlético Madrid (16.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Peruvian Amazon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peruvian Amazon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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