El Comercio (Peru) Audience in United States
El Comercio (Peru) has an estimated audience of 619,718 people in United States. 43.8% are female, 56.2% are male, average age 39.9. Top brand affinities: Finnair, Penélope Cruz, El País, Google Maps, Giannis Antetokounmpo.
Top brand affinities include Finnair, Penélope Cruz, El País, with strongest over-indexing on Finnair (675× the country average). Demographically, the El Comercio (Peru) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Comercio (Peru) fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.9 |
| Estimated audience size | 619,718 |
Audience persona
The typical El Comercio (Peru) fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Penélope Cruz | 130.08× | Movies & TV |
| El País | 30.61× | News |
| Google Maps | 5.64× | Internet & Social Media |
| Giannis Antetokounmpo | 13.72× | Sports |
| Madrid | 17.75× | Travel & Leisure |
| Hair Cuttery | 20× | Beauty & Wellness |
| Javier Bardem | 16.25× | Movies & TV |
| Prison Break | 18.57× | Movies & TV |
| Autism Awareness | 9.8× | Health |
| Machu Picchu | 29.33× | Travel & Leisure |
| Indeed.com | 4.29× | Business & Career |
| Diabetes mellitus awareness | 6.6× | Health |
| Kate Beckinsale | 13.17× | Movies & TV |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Capital One | 3.69× | Business & Career |
| FIFA World Cup | 3.67× | Sports |
| Las Vegas | 4.3× | Travel & Leisure |
| La Liga | 8.26× | Sports |
| Real Madrid C.F. | 4.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Quality Awareness | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.12 |
| Travelling | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Ecuador | 31.8% |
| United States | 21.3% |
| Spain | 13.9% |
See El Comercio (Peru) audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for El Comercio (Peru). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.