El Comercio (Peru) Audience in United States
El Comercio (Peru) has an estimated audience of 619,718 people in United States. 43.8% are female, 56.2% are male, average age 39.9. Top brand affinities: Keene, New Hampshire, Mackenzie Foy, Hebe, Spinal muscular atrophy, Historic site.
Top brand affinities include Keene, New Hampshire, Mackenzie Foy, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the El Comercio (Peru) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Comercio (Peru) fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.9 |
| Estimated audience size | 619,718 |
Audience persona
The typical El Comercio (Peru) fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mackenzie Foy | 26.04× | Fashion & Accessoires |
| Hebe | 20× | Home & Garden |
| Spinal muscular atrophy | 26.11× | Health |
| Historic site | 10.33× | Arts & Culture |
| Nationality | 5.12× | Politics & Society |
| UK garage | 9.71× | Music & Radio |
| Emperor Entertainment Group | 20× | Business & Career |
| Electrolyte | 7.44× | Health |
| Pro-Ject | 5.36× | Music & Radio |
| Home construction | 1.86× | Home & Garden |
| James Madison University | 16.28× | Business & Career |
| Minnesota | 2.18× | Travel & Leisure |
| Product design | 2.43× | Business & Career |
| Kendra Scott | 3.37× | Fashion & Accessoires |
| Personality | 6.12× | Business & Career |
| Carnival of Souls | 20× | Movies & TV |
| Panama | 3.4× | Travel & Leisure |
| Vocal harmony | 4.16× | Music & Radio |
| La Jolla | 8.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Quality Awareness | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.12 |
| Travelling | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Ecuador | 31.8% |
| United States | 21.3% |
| Spain | 13.9% |
See El Comercio (Peru) audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for El Comercio (Peru). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.