Inca Trail to Machu Picchu Audience in United States

Inca Trail to Machu Picchu has an estimated audience of 323,358 people in United States. 57.5% are female, 42.5% are male, average age 50.7. Top regions: California, Texas, Florida. Top brand affinities: Machu Picchu, Plymouth, Sequoia National Park, Royal Caribbean Cruises Ltd., Google Street View.

The average Inca Trail to Machu Picchu fan in United States is 50.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Machu Picchu, Plymouth, Sequoia National Park, with strongest over-indexing on Machu Picchu (91.67× the country average). Demographically, the Inca Trail to Machu Picchu audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Inca Trail to Machu Picchu fans

Demographic split for Inca Trail to Machu Picchu audience in United States
MetricValue
Female57.5%
Male42.5%
Average age50.7
Estimated audience size323,358

Audience persona

The typical Inca Trail to Machu Picchu fan in United States is more female, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Machu Picchu.

Top regions in United States

Top regions ranked by reach for Inca Trail to Machu Picchu in United States
RegionReachAffinity
California44,9081.26×
Texas24,3280.88×
Florida22,3921.02×
New York21,1651.17×
Colorado10,6792.1×
Illinois9,4520.88×
New Jersey8,6601.05×
North Carolina8,6490.89×
Pennsylvania8,0950.74×
Georgia7,9720.8×
Virginia7,1390.91×
Washington6,9911.08×
Massachusetts6,6281.04×
Ohio6,6120.66×
Arizona6,3880.97×
Michigan6,0630.72×
Utah5,2691.82×
Tennessee4,7590.73×
Minnesota4,6951.01×
Maryland4,6560.84×
Wisconsin4,5660.94×
Oregon4,0161.08×
Indiana3,9460.67×
Missouri3,7310.72×
South Carolina3,2780.67×
Connecticut2,8670.88×
Nevada2,8470.91×
Louisiana2,6280.63×
Kentucky2,5280.62×
Iowa2,0510.77×
Oklahoma2,0330.57×
Kansas1,9720.77×
Arkansas1,9700.74×
Alabama1,8350.41×
Hawaii1,7041.23×
Idaho1,5960.98×
Mississippi1,4780.55×
New Mexico1,3870.86×
Washington, District of Columbia1,3081.35×
Maine1,2941.12×
Nebraska1,2310.76×
West Virginia1,2200.81×
Alaska1,2181.76×
New Hampshire1,0890.85×
Montana1,0621.18×
South Dakota1,0481.4×
North Dakota1,0201.54×
Wyoming9872.06×
Rhode Island9710.94×
Vermont9551.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inca Trail to Machu Picchu audience
BrandAffinityCategory
Machu Picchu91.67×Travel & Leisure
Plymouth58.58×Travel & Leisure
Sequoia National Park45.34×Travel & Leisure
Royal Caribbean Cruises Ltd.13.07×Travel & Leisure
Google Street View34.9×Internet & Social Media
France 3135.06×Movies & TV
Mount Everest24.99×Travel & Leisure
Oceania Cruises30.94×Travel & Leisure
Greece13.03×Travel & Leisure
Appalachian Trail19.65×Travel & Leisure
River cruise15.59×Travel & Leisure
Grand Canyon National Park18.51×Travel & Leisure
Germany9.88×Travel & Leisure
Yosemite National Park9.85×Travel & Leisure
Viking Cruises15.8×Travel & Leisure
Celebrity Cruises12.35×Travel & Leisure
American Cruise Lines21.71×Travel & Leisure
Banff National Park27.94×Travel & Leisure
Thailand6.6×Travel & Leisure
South Africa6.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inca Trail to Machu Picchu audience
TraitClusterScore
PatriotismCONSERVATISM1.98
TravellingTHRILL1.76
Risk AppetiteTHRILL1.64
Healthy LifestyleBALANCE1.58
MindfulnessBALANCE1.48
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Inca Trail to Machu Picchu
CountryShare
United States28.4%
Peru14.9%
Spain12.8%

See Inca Trail to Machu Picchu audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Inca Trail to Machu Picchu have in United States?

Inca Trail to Machu Picchu has an estimated audience of 323,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Inca Trail to Machu Picchu fans?

57.5% of Inca Trail to Machu Picchu fans are female, 42.5% are male, with an average age of 50.7 years.

Which brands do Inca Trail to Machu Picchu fans like most?

Inca Trail to Machu Picchu fans show strongest brand affinity for Machu Picchu (91.67×), Plymouth (58.58×), and Sequoia National Park (45.34×) over the country average.

Where do Inca Trail to Machu Picchu fans live in United States?

Inca Trail to Machu Picchu fans in United States are most concentrated in California (reach 44,908), Texas (reach 24,328), and Florida (reach 22,392). These three regions account for the largest share of the active audience.

What other brands do Inca Trail to Machu Picchu fans also like?

Beyond Inca Trail to Machu Picchu itself, the audience over-indexes on Plymouth (58.58×), Sequoia National Park (45.34×), Royal Caribbean Cruises Ltd. (13.07×), and Google Street View (34.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inca Trail to Machu Picchu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.