A data profile of the people who buy, follow and care about Google Street View in United States — modelled from more than twelve digital signal sources. Google Street View has an estimated audience of 1,587,168 people in United States.
The average Google Street View fan in United States is 43.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Metamorphosis, Melissa Rauch, Lamp, with strongest over-indexing on Metamorphosis (44.77× the country average).
Demographically, the Google Street View audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Google Street View fan in United States is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Metamorphosis.
The key figures that characterise the Google Street View profile in United States.
46.9% are female, 53.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.2 |
| Estimated audience size | 1,587,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Google Street View audience comes from United States.
| Country | Share |
|---|---|
| United States | 14.0% |
| United Kingdom | 9.8% |
| Germany | 7.8% |
Where the Google Street View audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 1.54× | |
| 02 | Kentucky | ~30K | 1.47× | |
| 03 | Tennessee | ~40K | 1.32× | |
| 04 | Mississippi | ~20K | 1.30× | |
| 05 | Missouri | ~30K | 1.28× | |
| 06 | Arkansas | ~20K | 1.27× | |
| 07 | Iowa | ~20K | 1.27× | |
| 08 | Alabama | ~30K | 1.25× | |
| 09 | Indiana | ~40K | 1.24× | |
| 10 | Ohio | ~60K | 1.23× | |
| 11 | Louisiana | ~30K | 1.22× | |
| 12 | New Hampshire | ~8K | 1.21× | |
| 13 | Oklahoma | ~20K | 1.18× | |
| 14 | Kansas | ~10K | 1.18× | |
| 15 | Maine | ~7K | 1.16× | |
| 16 | Vermont | ~3K | 1.14× | |
| 17 | Pennsylvania | ~60K | 1.10× | |
| 18 | Wisconsin | ~30K | 1.10× | |
| 19 | Connecticut | ~20K | 1.08× | |
| 20 | Nebraska | ~9K | 1.07× | |
| 21 | South Carolina | ~30K | 1.06× | |
| 22 | South Dakota | ~4K | 1.05× | |
| 23 | North Dakota | ~3K | 1.05× | |
| 24 | Virginia | ~40K | 1.00× | |
| 25 | Alaska | ~3K | 1.00× | |
| 26 | Rhode Island | ~5K | 0.98× | |
| 27 | Michigan | ~40K | 0.97× | |
| 28 | Montana | ~4K | 0.97× | |
| 29 | North Carolina | ~50K | 0.95× | |
| 30 | Oregon | ~20K | 0.95× | |
| 31 | Georgia | ~50K | 0.92× | |
| 32 | Idaho | ~7K | 0.92× | |
| 33 | Delaware | ~4K | 0.92× | |
| 34 | Massachusetts | ~30K | 0.91× | |
| 35 | Illinois | ~50K | 0.90× | |
| 36 | Florida | ~90K | 0.85× | |
| 37 | Maryland | ~20K | 0.83× | |
| 38 | New Mexico | ~7K | 0.82× | |
| 39 | Washington | ~30K | 0.81× | |
| 40 | Minnesota | ~20K | 0.79× | |
| 41 | New York | ~70K | 0.78× | |
| 42 | New Jersey | ~30K | 0.78× | |
| 43 | Texas | ~100K | 0.75× | |
| 44 | Colorado | ~20K | 0.73× | |
| 45 | Washington, District of Columbia | ~3K | 0.71× | |
| 46 | Utah | ~10K | 0.68× | |
| 47 | California | ~100K | 0.64× | |
| 48 | Hawaii | ~4K | 0.64× | |
| 49 | Arizona | ~20K | 0.58× | |
| 50 | Nevada | ~9K | 0.58× |
The strongest cross-interests of the Google Street View audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metamorphosis | Literature | 44.77× | ||
| 02 | Inca Trail to Machu Picchu | Travel & Leisure | 40.74× | ||
| 03 | Like Mike | Movies & TV | 28.84× | ||
| 04 | Lamp | Music & Radio | 15.17× | ||
| 05 | Melissa Rauch | Movies & TV | 10.54× | ||
| 06 | Google Earth | Internet & Social Media | 8.30× | ||
| 07 | Fireplace | Home & Garden | 5.67× | ||
| 08 | Dick Van Dyke | Movies & TV | 4.48× | ||
| 09 | Estate (land) | Business & Career | 4.32× | ||
| 10 | Bathroom | Home & Garden | 3.98× | ||
| 11 | Mitch McConnell | Politics & Society | 3.03× | ||
| 12 | Subway | Food & Beverages | 2.98× | ||
| 13 | Google Maps | Internet & Social Media | 2.91× | ||
| 14 | Breaking news | Movies & TV | 2.65× | ||
| 15 | Celebrity | Movies & TV | 2.60× | ||
| 16 | Photograph | Technology & Electronics | 2.55× | ||
| 17 | House | Home & Garden | 2.34× | ||
| 18 | Animal | Pets & Animals | 2.28× | ||
| 19 | X | Internet & Social Media | 2.27× | ||
| 20 | Social network | Internet & Social Media | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.06× | |
| Extroversion | THRILL | 1.89× | |
| Social Media Usage | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.94× |
Google Street View has an estimated audience of 1,587,168 people in United States, concentrated in California and Texas.
46.9% of Google Street View fans are female, 53.1% are male, with an average age of 43.2 years.
Google Street View fans show strongest brand affinity for Metamorphosis (44.77×), Melissa Rauch (10.54×), and Lamp (15.17×) over the country average.
Google Street View fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Google Street View itself, the audience over-indexes on Melissa Rauch (10.54×), Lamp (15.17×), Dick Van Dyke (4.48×), and Mitch McConnell (3.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Google Street View. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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