Like Mike Audience in United States

Like Mike has an estimated audience of 658,615 people in United States. 50.7% are female, 49.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Graham Greene, Vocal harmony, Grinch, Mathcore.
The average Like Mike fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Graham Greene, Vocal harmony, with strongest over-indexing on Pro-Ject (5.14× the country average). Demographically, the Like Mike audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Like Mike fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.0 |
| Estimated audience size | 658,615 |
Audience persona
The typical Like Mike fan in United States is balanced, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 77,182 | 1.07× |
| Texas | 71,687 | 1.27× |
| Florida | 47,066 | 1.06× |
| New York | 36,088 | 0.98× |
| Georgia | 28,191 | 1.39× |
| Illinois | 24,275 | 1.11× |
| North Carolina | 23,819 | 1.2× |
| Pennsylvania | 23,056 | 1.04× |
| Ohio | 22,275 | 1.1× |
| Michigan | 18,732 | 1.09× |
| Virginia | 16,128 | 1.01× |
| New Jersey | 15,936 | 0.95× |
| Tennessee | 15,799 | 1.2× |
| Arizona | 14,186 | 1.05× |
| Indiana | 14,067 | 1.17× |
| Maryland | 13,932 | 1.23× |
| Massachusetts | 12,041 | 0.93× |
| Missouri | 11,807 | 1.11× |
| Washington | 11,754 | 0.89× |
| Louisiana | 11,722 | 1.38× |
| South Carolina | 10,980 | 1.11× |
| Alabama | 10,798 | 1.17× |
| Colorado | 9,911 | 0.95× |
| Kentucky | 9,598 | 1.16× |
| Oklahoma | 9,070 | 1.24× |
| Wisconsin | 8,783 | 0.89× |
| Minnesota | 8,608 | 0.91× |
| Mississippi | 7,002 | 1.29× |
| Oregon | 6,807 | 0.9× |
| Nevada | 6,654 | 1.04× |
| Arkansas | 6,281 | 1.16× |
| Connecticut | 6,148 | 0.93× |
| Kansas | 5,660 | 1.09× |
| Utah | 5,460 | 0.93× |
| Iowa | 5,019 | 0.92× |
| New Mexico | 3,244 | 0.98× |
| Nebraska | 3,177 | 0.96× |
| West Virginia | 2,707 | 0.88× |
| Idaho | 2,691 | 0.81× |
| Hawaii | 2,114 | 0.75× |
| Washington, District of Columbia | 2,026 | 1.02× |
| New Hampshire | 1,874 | 0.72× |
| Rhode Island | 1,869 | 0.89× |
| Delaware | 1,862 | 1.02× |
| Maine | 1,472 | 0.62× |
| Montana | 1,316 | 0.72× |
| South Dakota | 1,227 | 0.81× |
| North Dakota | 1,210 | 0.89× |
| Alaska | 994 | 0.71× |
| Vermont | 743 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 5.14× | Music & Radio |
| Graham Greene | 7.1× | Literature |
| Vocal harmony | 4.46× | Music & Radio |
| Grinch | 3.68× | Movies & TV |
| Mathcore | 7.13× | Music & Radio |
| Israel | 1.78× | Travel & Leisure |
| Surf kayaking | 11.95× | Sports |
| Elsword | 13× | Games |
| Home staging | 4.02× | Home & Garden |
| Nick Jr. (Australia) | 6.64× | Kids & Family |
| Historic site | 2.95× | Arts & Culture |
| Figure painting (hobby) | 3.71× | Arts & Culture |
| Gran Torino | 4.55× | Movies & TV |
| South Asian cuisine | 5.72× | Food & Beverages |
| Governor of Michigan | 4.45× | Politics & Society |
| Racing | 1.54× | Cars & Mobility |
| Gofobo | 14.85× | Movies & TV |
| TV Fanatic | 6.01× | Movies & TV |
| Finding Your Roots | 6.4× | Movies & TV |
| Goop | 2.97× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
| Early Adopter Mentality | POWER | 1.05 |
| Extroversion | THRILL | 1.04 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.7% |
| Poland | 4.8% |
| Brazil | 4.1% |
See Like Mike audiences in other countries
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Frequently asked questions
How many fans does Like Mike have in United States?
Like Mike has an estimated audience of 658,615 people in United States, concentrated in California and Texas.
What is the gender split and age of Like Mike fans?
50.7% of Like Mike fans are female, 49.3% are male, with an average age of 37.0 years.
Which brands do Like Mike fans like most?
Like Mike fans show strongest brand affinity for Pro-Ject (5.14×), Graham Greene (7.1×), and Vocal harmony (4.46×) over the country average.
Where do Like Mike fans live in United States?
Like Mike fans in United States are most concentrated in California (reach 77,182), Texas (reach 71,687), and Florida (reach 47,066). These three regions account for the largest share of the active audience.
What other brands do Like Mike fans also like?
Beyond Like Mike itself, the audience over-indexes on Graham Greene (7.1×), Vocal harmony (4.46×), Grinch (3.68×), and Mathcore (7.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Like Mike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.