Rascasse Audience Intelligence

Viking Cruises Target Market in United States

A data profile of the people who buy, follow and care about Viking Cruises in United States — modelled from more than twelve digital signal sources. Viking Cruises has an estimated audience of 3,052,735 people in United States.

#1042among Brand in United States#816in Travel & Leisure

The average Viking Cruises fan in United States is 50.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Hostelling International, MSC Cruises, Royal Caribbean Cruises Ltd., with strongest over-indexing on Hostelling International (21.08× the country average).

Demographically, the Viking Cruises audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viking Cruises fan in United States is more female, around 50.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viking Cruises profile in United States.

Audience size
3.1M
in United States
Gender
56.8%♀
43.2% male
Age
50.0
average years
Country rank
#10146
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Viking Cruises

56.8% are female, 43.2% are male, average age 50.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Viking Cruises audience in United States
MetricValue
Female56.8%
Male43.2%
Average age50.0
Estimated audience size3,052,735
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Viking Cruises audience in United States
Age bracketShare%
16-196%
20-298%
30-3912%
40-4922%
50+53%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Viking Cruises audience comes from United States.

Worldwide audience distribution share by country for Viking Cruises
CountryShare
United States46.7%
United Kingdom12.8%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viking Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Viking Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~10K1.90×
02Florida~300K1.61×
03South Carolina~70K1.51×
04Delaware~10K1.37×
05New Hampshire~20K1.36×
06Maine~10K1.28×
07North Carolina~100K1.25×
08Rhode Island~10K1.18×
09Arizona~70K1.13×
10Tennessee~70K1.13×
11Virginia~80K1.11×
12Georgia~100K1.10×
13Colorado~50K1.08×
14Louisiana~40K1.08×
15Connecticut~30K1.07×
16Missouri~50K1.04×
17Wisconsin~40K1.01×
18Massachusetts~60K1.00×
19Minnesota~40K1.00×
20Alabama~40K0.99×
21Hawaii~10K0.99×
22Ohio~90K0.98×
23New Jersey~70K0.98×
24Maryland~50K0.98×
25Kentucky~40K0.98×
26Idaho~10K0.98×
27Pennsylvania~100K0.97×
28Washington~60K0.95×
29Vermont~5K0.95×
30Michigan~70K0.94×
31Utah~20K0.94×
32Nevada~30K0.90×
33Mississippi~20K0.90×
34Montana~7K0.90×
35Oregon~30K0.89×
36Arkansas~20K0.88×
37Indiana~50K0.87×
38Oklahoma~30K0.87×
39Kansas~20K0.87×
40Iowa~20K0.86×
41Nebraska~10K0.85×
42Texas~200K0.79×
43New Mexico~10K0.79×
44New York~100K0.78×
45West Virginia~10K0.78×
46Illinois~80K0.77×
47California~200K0.76×
48South Dakota~5K0.73×
49North Dakota~4K0.70×
50Washington, District of Columbia~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Viking Cruises, United States
0.59×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viking Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viking Cruises audience
#·InterestCategoryAffinity×
01Windstar CruisesTravel & Leisure23.32×
02Regent Seven Seas CruisesTravel & Leisure22.58×
03Oceania CruisesTravel & Leisure21.64×
04Hostelling InternationalTravel & Leisure21.08×
05Crystal CruisesTravel & Leisure20.23×
06MSC CruisesTravel & Leisure18.25×
07Celebrity CruisesTravel & Leisure15.93×
08Princess CruisesTravel & Leisure14.34×
09Bob EvansFood & Beverages11.98×
10Royal Caribbean Cruises Ltd.Travel & Leisure11.67×
11Norwegian Cruise LineTravel & Leisure10.94×
12CheapOairTravel & Leisure10.25×
13Carnival Cruise LinesTravel & Leisure10.05×
14OahuTravel & Leisure9.97×
15Carnival CruisesTravel & Leisure9.40×
16Magic KingdomGames8.32×
17ShipTravel & Leisure5.58×
18Google FlightsTravel & Leisure3.99×
19Bank of AmericaBusiness & Career3.55×
20DayBusiness & Career3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viking Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viking Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.96×
Quality AwarenessPREMIUM1.46×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viking Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Social Media UsageJOY0.99×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Viking Cruises's target market in United States?

Viking Cruises's target market in United States covers an estimated 3,052,735 people, concentrated in Florida and California.

02

What is the gender split and age of Viking Cruises customers?

56.8% of the Viking Cruises audience are female, 43.2% are male, with an average age of 50.0 years.

03

Which brands do Viking Cruises fans like most?

Viking Cruises fans show strongest brand affinity for Hostelling International (21.08×), MSC Cruises (18.25×), and Royal Caribbean Cruises Ltd. (11.67×) over the country average.

04

Where do Viking Cruises fans live in United States?

Viking Cruises fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Viking Cruises fans also like?

Beyond Viking Cruises itself, the audience over-indexes on MSC Cruises (18.25×), Royal Caribbean Cruises Ltd. (11.67×), Carnival Cruises (9.4×), and Princess Cruises (14.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Viking Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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