Viking Cruises Audience in United States

Viking Cruises logo

Viking Cruises has an estimated audience of 2,970,509 people in United States. 56.8% are female, 43.2% are male, average age 50.0. Top regions: Florida, California, Texas. Top brand affinities: Hostelling International, MSC Cruises, Royal Caribbean Cruises Ltd., Celebrity Cruises, Princess Cruises.

The average Viking Cruises fan in United States is 50.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hostelling International, MSC Cruises, Royal Caribbean Cruises Ltd., with strongest over-indexing on Hostelling International (21.08× the country average). Demographically, the Viking Cruises audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Viking Cruises fans

Demographic split for Viking Cruises audience in United States
MetricValue
Female56.8%
Male43.2%
Average age50.0
Estimated audience size2,970,509

Audience persona

The typical Viking Cruises fan in United States is more female, around 50.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Viking Cruises in United States
RegionReachAffinity
Florida356,7741.77×
California256,8090.79×
Texas220,9260.87×
New York142,0370.86×
North Carolina115,2011.29×
Georgia110,5581.21×
Pennsylvania100,1371×
Ohio93,9001.03×
Virginia80,3291.11×
New Jersey79,3681.05×
Illinois76,6260.77×
Michigan74,2400.96×
Tennessee70,8891.19×
South Carolina70,1591.57×
Arizona66,4121.09×
Massachusetts58,4711×
Washington56,0450.94×
Missouri49,7311.04×
Indiana49,3400.91×
Maryland48,8410.96×
Colorado46,8811×
Louisiana43,4531.13×
Alabama42,7481.03×
Wisconsin42,5030.95×
Minnesota41,7590.98×
Kentucky38,0721.02×
Connecticut32,4561.09×
Oklahoma29,8340.9×
Oregon28,7070.84×
Nevada26,8670.94×
Utah25,9040.97×
Mississippi23,1540.95×
Arkansas22,3420.91×
Kansas20,4260.87×
Iowa19,6490.8×
New Hampshire14,7801.26×
Idaho13,7410.92×
Maine13,2821.25×
Hawaii12,6590.99×
Nebraska11,9110.8×
Alaska11,2221.77×
Rhode Island11,0811.17×
New Mexico10,9040.73×
West Virginia10,6810.77×
Delaware10,5601.29×
Montana6,4980.79×
Washington, District of Columbia5,1010.57×
South Dakota4,4340.65×
Vermont4,2390.81×
North Dakota3,7860.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viking Cruises audience
BrandAffinityCategory
Hostelling International21.08×Travel & Leisure
MSC Cruises18.25×Travel & Leisure
Royal Caribbean Cruises Ltd.11.67×Travel & Leisure
Celebrity Cruises15.93×Travel & Leisure
Princess Cruises14.34×Travel & Leisure
Carnival Cruises9.4×Travel & Leisure
Norwegian Cruise Line10.94×Travel & Leisure
Bank of America3.55×Business & Career
Oceania Cruises21.64×Travel & Leisure
Crystal Cruises20.23×Travel & Leisure
Ship5.58×Travel & Leisure
Bob Evans11.98×Food & Beverages
CheapOair10.25×Travel & Leisure
Regent Seven Seas Cruises22.58×Travel & Leisure
Windstar Cruises23.32×Travel & Leisure
Oahu9.97×Travel & Leisure
Day3.3×Business & Career
Carnival Cruise Lines10.05×Travel & Leisure
Google Flights3.99×Travel & Leisure
Magic Kingdom8.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viking Cruises audience
TraitClusterScore
Luxury OrientationPREMIUM3.12
PatriotismCONSERVATISM2.93
TravellingTHRILL2.39
Quality AwarenessPREMIUM2.29
Risk AppetiteTHRILL1.9
Family OrientationCONSERVATISM1.71

Worldwide distribution

Worldwide audience distribution share by country for Viking Cruises
CountryShare
United States46.1%
United Kingdom12.8%
Australia7.6%

See Viking Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Viking Cruises have in United States?

Viking Cruises has an estimated audience of 2,970,509 people in United States, concentrated in Florida and California.

What is the gender split and age of Viking Cruises fans?

56.8% of Viking Cruises fans are female, 43.2% are male, with an average age of 50.0 years.

Which brands do Viking Cruises fans like most?

Viking Cruises fans show strongest brand affinity for Hostelling International (21.08×), MSC Cruises (18.25×), and Royal Caribbean Cruises Ltd. (11.67×) over the country average.

Where do Viking Cruises fans live in United States?

Viking Cruises fans in United States are most concentrated in Florida (reach 356,774), California (reach 256,809), and Texas (reach 220,926). These three regions account for the largest share of the active audience.

What other brands do Viking Cruises fans also like?

Beyond Viking Cruises itself, the audience over-indexes on MSC Cruises (18.25×), Royal Caribbean Cruises Ltd. (11.67×), Celebrity Cruises (15.93×), and Princess Cruises (14.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.