Crystal Cruises Audience in United States

Crystal Cruises logo

Crystal Cruises has an estimated audience of 1,784,647 people in United States. 56.6% are female, 43.4% are male, average age 48.7. Top regions: California, Florida, Texas. Top brand affinities: Viking Cruises, MSC Cruises, Air Canada, Regent Seven Seas Cruises, AIDA Cruises.

The average Crystal Cruises fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Viking Cruises, MSC Cruises, Air Canada, with strongest over-indexing on Viking Cruises (188.07× the country average). Demographically, the Crystal Cruises audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Crystal Cruises fans

Demographic split for Crystal Cruises audience in United States
MetricValue
Female56.6%
Male43.4%
Average age48.7
Estimated audience size1,784,647

Audience persona

The typical Crystal Cruises fan in United States is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for Viking Cruises.

Top regions in United States

Top regions ranked by reach for Crystal Cruises in United States
RegionReachAffinity
California335,7731.71×
Florida327,2632.71×
Texas138,3720.9×
New York119,9181.2×
Georgia63,3011.15×
Illinois63,1121.06×
Arizona59,2141.63×
New Jersey59,2061.3×
North Carolina57,6161.07×
Pennsylvania49,0000.82×
Washington44,0461.23×
Virginia43,4211×
Massachusetts40,9221.16×
Ohio37,7130.69×
Colorado35,7481.27×
Michigan32,9310.71×
Tennessee32,2990.9×
South Carolina31,7981.18×
Maryland30,8911.01×
Nevada28,5751.66×
Missouri24,0550.84×
Connecticut23,2651.3×
Hawaii21,8722.85×
Oregon20,3330.99×
Alabama18,9520.76×
Indiana18,6940.57×
Louisiana17,8020.77×
Minnesota16,6820.65×
Wisconsin15,6130.58×
Oklahoma12,5960.64×
Utah12,3800.77×
Kentucky12,2980.55×
Alaska10,8072.83×
Arkansas8,6890.59×
Kansas8,5990.61×
Iowa7,8300.53×
New Hampshire7,2011.02×
Mississippi6,9040.47×
New Mexico6,6330.74×
Washington, District of Columbia6,3041.18×
Idaho5,6140.63×
Rhode Island5,5170.97×
Maine4,8340.76×
Delaware4,7380.96×
Montana4,0490.82×
Nebraska3,9090.44×
Vermont3,4941.12×
West Virginia2,8500.34×
Wyoming1,6140.61×
South Dakota1,5500.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crystal Cruises audience
BrandAffinityCategory
Viking Cruises188.07×Travel & Leisure
MSC Cruises93.81×Travel & Leisure
Air Canada63.34×Travel & Leisure
Regent Seven Seas Cruises116.48×Travel & Leisure
AIDA Cruises240.13×Travel & Leisure
Princess Cruises41.97×Travel & Leisure
Lonely Planet42.47×Travel & Leisure
TUI Cruises159.22×Travel & Leisure
Azamara Club Cruises100.23×Travel & Leisure
Celebrity Cruises36.85×Travel & Leisure
Cruise line31.04×Travel & Leisure
Oceania Cruises58.62×Travel & Leisure
Carnival Cruises20×Travel & Leisure
costa cruises189.11×Travel & Leisure
Orbitz21.08×Travel & Leisure
Royal Caribbean Cruises Ltd.17.26×Travel & Leisure
Empire State Building39.53×Travel & Leisure
Disney Cruise Line23.35×Travel & Leisure
Norwegian Cruise Line21.75×Travel & Leisure
Silversea Cruises53.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crystal Cruises audience
TraitClusterScore
Quality AwarenessPREMIUM2.8
TravellingTHRILL2.61
IndulgenceJOY1.9
Luxury OrientationPREMIUM1.88
Family OrientationCONSERVATISM1.68
Design AffinityPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Crystal Cruises
CountryShare
United States30.4%
United Kingdom13.2%
Australia7.1%

See Crystal Cruises audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Crystal Cruises have in United States?

Crystal Cruises has an estimated audience of 1,784,647 people in United States, concentrated in California and Florida.

What is the gender split and age of Crystal Cruises fans?

56.6% of Crystal Cruises fans are female, 43.4% are male, with an average age of 48.7 years.

Which brands do Crystal Cruises fans like most?

Crystal Cruises fans show strongest brand affinity for Viking Cruises (188.07×), MSC Cruises (93.81×), and Air Canada (63.34×) over the country average.

Where do Crystal Cruises fans live in United States?

Crystal Cruises fans in United States are most concentrated in California (reach 335,773), Florida (reach 327,263), and Texas (reach 138,372). These three regions account for the largest share of the active audience.

What other brands do Crystal Cruises fans also like?

Beyond Crystal Cruises itself, the audience over-indexes on MSC Cruises (93.81×), Air Canada (63.34×), Regent Seven Seas Cruises (116.48×), and AIDA Cruises (240.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.