Rascasse Audience Intelligence

Crystal Cruises Audience in United States

A data profile of the people who buy, follow and care about Crystal Cruises in United States — modelled from more than twelve digital signal sources. Crystal Cruises has an estimated audience of 1,784,647 people in United States.

#37among POI in United States#1244among POI in United States#1201in Travel & Leisure

The average Crystal Cruises fan in United States is 48.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Viking Cruises, MSC Cruises, Air Canada, with strongest over-indexing on Viking Cruises (188.07× the country average).

Demographically, the Crystal Cruises audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crystal Cruises fan in United States is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for Viking Cruises.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crystal Cruises profile in United States.

Audience size
1.8M
in United States
Gender
56.6%♀
43.4% male
Age
48.7
average years
Country rank
#15566
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crystal Cruises fans

56.6% are female, 43.4% are male, average age 48.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Crystal Cruises audience in United States
MetricValue
Female56.6%
Male43.4%
Average age48.7
Estimated audience size1,784,647
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Crystal Cruises audience in United States
Age bracketShare%
16-196%
20-2910%
30-3913%
40-4922%
50+49%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Crystal Cruises audience comes from United States.

Worldwide audience distribution share by country for Crystal Cruises
CountryShare
United States30.4%
United Kingdom13.2%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crystal Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Crystal Cruises fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K2.76×
02Hawaii~20K2.68×
03Alaska~9K2.45×
04Arizona~60K1.65×
05California~300K1.62×
06Nevada~30K1.56×
07New Jersey~60K1.29×
08South Carolina~30K1.24×
09Connecticut~20K1.21×
10Colorado~30K1.20×
11Georgia~60K1.12×
12New York~100K1.10×
13Massachusetts~40K1.08×
14Delaware~5K1.08×
15Washington, District of Columbia~6K1.07×
16Washington~40K1.05×
17Vermont~3K1.03×
18Illinois~60K1.02×
19Virginia~40K1.02×
20North Carolina~50K1.01×
21Maryland~30K1.00×
22New Hampshire~7K0.99×
23Rhode Island~6K0.99×
24Oregon~20K0.94×
25Tennessee~30K0.92×
26Maine~6K0.91×
27Montana~4K0.90×
28Texas~100K0.88×
29New Mexico~8K0.88×
30Missouri~20K0.85×
31North Dakota~3K0.84×
32Idaho~7K0.83×
33South Dakota~3K0.83×
34Alabama~20K0.82×
35Pennsylvania~50K0.81×
36Louisiana~20K0.81×
37Utah~10K0.79×
38Arkansas~10K0.76×
39Kansas~10K0.76×
40West Virginia~6K0.75×
41Oklahoma~10K0.73×
42Mississippi~10K0.73×
43Ohio~40K0.71×
44Michigan~30K0.71×
45Nebraska~6K0.71×
46Kentucky~20K0.70×
47Iowa~10K0.69×
48Minnesota~20K0.68×
49Wisconsin~20K0.67×
50Indiana~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Crystal Cruises, United States
0.62×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crystal Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crystal Cruises audience
#·InterestCategoryAffinity×
01AIDA CruisesTravel & Leisure240.13×
02costa cruisesTravel & Leisure189.11×
03Viking CruisesTravel & Leisure188.07×
04TUI CruisesTravel & Leisure159.22×
05Regent Seven Seas CruisesTravel & Leisure116.48×
06Azamara Club CruisesTravel & Leisure100.23×
07MSC CruisesTravel & Leisure93.81×
08Air CanadaTravel & Leisure63.34×
09Oceania CruisesTravel & Leisure58.62×
10Silversea CruisesTravel & Leisure53.86×
11Lonely PlanetTravel & Leisure42.47×
12Princess CruisesTravel & Leisure41.97×
13Empire State BuildingTravel & Leisure39.53×
14Celebrity CruisesTravel & Leisure36.85×
15Cruise lineTravel & Leisure31.04×
16Disney Cruise LineTravel & Leisure23.35×
17Norwegian Cruise LineTravel & Leisure21.75×
18OrbitzTravel & Leisure21.08×
19Carnival CruisesTravel & Leisure20.00×
20Royal Caribbean Cruises Ltd.Travel & Leisure17.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crystal Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crystal Cruises audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.83×
Luxury OrientationPREMIUM2.37×
TravellingTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crystal Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
SpiritualityBALANCE0.79×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crystal Cruises have in United States?

Crystal Cruises has an estimated audience of 1,784,647 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Crystal Cruises fans?

56.6% of Crystal Cruises fans are female, 43.4% are male, with an average age of 48.7 years.

03

Which brands do Crystal Cruises fans like most?

Crystal Cruises fans show strongest brand affinity for Viking Cruises (188.07×), MSC Cruises (93.81×), and Air Canada (63.34×) over the country average.

04

Where do Crystal Cruises fans live in United States?

Crystal Cruises fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crystal Cruises fans also like?

Beyond Crystal Cruises itself, the audience over-indexes on MSC Cruises (93.81×), Air Canada (63.34×), Regent Seven Seas Cruises (116.48×), and AIDA Cruises (240.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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