Silversea Cruises Audience in United States

Silversea Cruises logo

Silversea Cruises has an estimated audience of 1,151,560 people in United States. 55.6% are female, 44.4% are male, average age 46.8. Top regions: Florida, California, Texas. Top brand affinities: Royal Caribbean Cruises Ltd., Princess Cruises, MSC Cruises, Viking Cruises, Crystal Cruises.

The average Silversea Cruises fan in United States is 46.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Royal Caribbean Cruises Ltd., Princess Cruises, MSC Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (16.86× the country average). Demographically, the Silversea Cruises audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Silversea Cruises fans

Demographic split for Silversea Cruises audience in United States
MetricValue
Female55.6%
Male44.4%
Average age46.8
Estimated audience size1,151,560

Audience persona

The typical Silversea Cruises fan in United States is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Top regions in United States

Top regions ranked by reach for Silversea Cruises in United States
RegionReachAffinity
Florida184,7162.37×
California117,4650.93×
Texas90,5970.92×
New York74,3181.15×
North Carolina46,1581.33×
Georgia43,7241.23×
Pennsylvania39,8691.03×
Illinois35,1280.92×
New Jersey32,5301.11×
South Carolina28,9121.67×
Ohio28,7590.81×
Arizona28,0621.19×
Virginia27,8430.99×
Washington26,3771.14×
Massachusetts26,1571.15×
Tennessee22,4260.97×
Michigan21,8210.72×
Colorado21,3141.17×
Maryland20,5751.04×
Indiana15,8020.75×
Missouri15,1210.81×
Louisiana14,3560.97×
Alabama12,5060.78×
Connecticut12,3411.07×
Kentucky12,3040.85×
Minnesota12,2290.74×
Oklahoma11,8570.93×
Nevada11,7351.05×
Oregon11,1740.85×
Wisconsin11,1670.64×
Alaska10,8354.4×
Utah7,8530.76×
Hawaii7,1011.43×
Arkansas7,0220.74×
Kansas6,6280.73×
Iowa5,2820.56×
Mississippi5,2470.55×
New Hampshire4,3960.97×
Nebraska4,3950.76×
Maine4,2281.02×
New Mexico4,2230.73×
Idaho4,2060.73×
Delaware3,8411.21×
Rhode Island3,6090.98×
Washington, District of Columbia2,7830.8×
West Virginia2,5840.48×
Montana2,1190.66×
Vermont1,4400.71×
South Dakota1,1970.45×
Wyoming1,0230.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silversea Cruises audience
BrandAffinityCategory
Royal Caribbean Cruises Ltd.16.86×Travel & Leisure
Princess Cruises16.59×Travel & Leisure
MSC Cruises15.78×Travel & Leisure
Viking Cruises21.23×Travel & Leisure
Crystal Cruises24.64×Travel & Leisure
Norwegian Cruise Line11.61×Travel & Leisure
Oceania Cruises23.8×Travel & Leisure
Carnival Cruises8.57×Travel & Leisure
CheapOair12.37×Travel & Leisure
Regent Seven Seas Cruises25.07×Travel & Leisure
Celebrity Cruises12.2×Travel & Leisure
Windstar Cruises26.41×Travel & Leisure
Google Flights4.59×Travel & Leisure
Ship5.58×Travel & Leisure
Magic Kingdom8.5×Games
Oahu9.79×Travel & Leisure
Chuck Norris4.41×Movies & TV
Azamara Club Cruises25.86×Travel & Leisure
Holland America Line18.32×Travel & Leisure
Caribbean Sea7.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silversea Cruises audience
TraitClusterScore
TravellingTHRILL2.76
Quality AwarenessPREMIUM2.76
IndulgenceJOY2.61
Family OrientationCONSERVATISM1.89
Design AffinityPREMIUM1.75
Career OrientationPOWER1.7

Worldwide distribution

Worldwide audience distribution share by country for Silversea Cruises
CountryShare
United States31.9%
United Kingdom18.8%
Australia10.3%

See Silversea Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Silversea Cruises have in United States?

Silversea Cruises has an estimated audience of 1,151,560 people in United States, concentrated in Florida and California.

What is the gender split and age of Silversea Cruises fans?

55.6% of Silversea Cruises fans are female, 44.4% are male, with an average age of 46.8 years.

Which brands do Silversea Cruises fans like most?

Silversea Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (16.86×), Princess Cruises (16.59×), and MSC Cruises (15.78×) over the country average.

Where do Silversea Cruises fans live in United States?

Silversea Cruises fans in United States are most concentrated in Florida (reach 184,716), California (reach 117,465), and Texas (reach 90,597). These three regions account for the largest share of the active audience.

What other brands do Silversea Cruises fans also like?

Beyond Silversea Cruises itself, the audience over-indexes on Princess Cruises (16.59×), MSC Cruises (15.78×), Viking Cruises (21.23×), and Crystal Cruises (24.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silversea Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.