Rascasse Audience Intelligence

Silversea Cruises Target Market in United States

A data profile of the people who buy, follow and care about Silversea Cruises in United States — modelled from more than twelve digital signal sources. Silversea Cruises has an estimated audience of 1,154,391 people in United States.

#2202among Brand in United States#1607in Travel & Leisure

The average Silversea Cruises fan in United States is 46.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Royal Caribbean Cruises Ltd., Princess Cruises, MSC Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (16.86× the country average).

Demographically, the Silversea Cruises audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silversea Cruises fan in United States is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silversea Cruises profile in United States.

Audience size
1.2M
in United States
Gender
55.6%♀
44.4% male
Age
46.8
average years
Country rank
#21451
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Silversea Cruises

55.6% are female, 44.4% are male, average age 46.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Silversea Cruises audience in United States
MetricValue
Female55.6%
Male44.4%
Average age46.8
Estimated audience size1,154,391
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Silversea Cruises audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3913%
40-4920%
50+45%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Silversea Cruises audience comes from United States.

Worldwide audience distribution share by country for Silversea Cruises
CountryShare
United States31.9%
United Kingdom19.0%
Australia10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silversea Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Silversea Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~10K5.12×
02Florida~200K2.50×
03South Carolina~30K1.54×
04Hawaii~7K1.39×
05Delaware~4K1.32×
06North Carolina~40K1.24×
07Arizona~30K1.21×
08Georgia~40K1.15×
09Colorado~20K1.12×
10Connecticut~10K1.10×
11New Jersey~30K1.08×
12Massachusetts~20K1.06×
13Pennsylvania~40K1.04×
14Maine~4K1.04×
15Nevada~10K1.03×
16Washington~20K1.02×
17Rhode Island~4K1.02×
18New York~60K1.01×
19New Hampshire~5K1.00×
20Virginia~30K0.98×
21Maryland~20K0.97×
22Tennessee~20K0.95×
23Louisiana~10K0.93×
24California~100K0.88×
25Texas~90K0.87×
26Oklahoma~10K0.85×
27Illinois~30K0.84×
28Kentucky~10K0.83×
29Oregon~10K0.82×
30Washington, District of Columbia~3K0.82×
31Vermont~2K0.82×
32Alabama~10K0.81×
33Ohio~30K0.80×
34Missouri~10K0.80×
35Idaho~5K0.79×
36Montana~3K0.78×
37New Mexico~4K0.77×
38Arkansas~7K0.76×
39Kansas~7K0.75×
40Nebraska~4K0.75×
41Minnesota~10K0.73×
42Utah~7K0.72×
43Michigan~20K0.71×
44Indiana~10K0.70×
45South Dakota~2K0.69×
46North Dakota~2K0.69×
47Wisconsin~10K0.68×
48Mississippi~6K0.65×
49West Virginia~3K0.64×
50Iowa~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Silversea Cruises, United States
0.63×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silversea Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silversea Cruises audience
#·InterestCategoryAffinity×
01Windstar CruisesTravel & Leisure26.41×
02Azamara Club CruisesTravel & Leisure25.86×
03Regent Seven Seas CruisesTravel & Leisure25.07×
04Crystal CruisesTravel & Leisure24.64×
05Oceania CruisesTravel & Leisure23.80×
06Viking CruisesTravel & Leisure21.23×
07Holland America LineTravel & Leisure18.32×
08Royal Caribbean Cruises Ltd.Travel & Leisure16.86×
09Princess CruisesTravel & Leisure16.59×
10MSC CruisesTravel & Leisure15.78×
11CheapOairTravel & Leisure12.37×
12Celebrity CruisesTravel & Leisure12.20×
13Norwegian Cruise LineTravel & Leisure11.61×
14OahuTravel & Leisure9.79×
15Carnival CruisesTravel & Leisure8.57×
16Magic KingdomGames8.50×
17Caribbean SeaTravel & Leisure7.53×
18ShipTravel & Leisure5.58×
19Google FlightsTravel & Leisure4.59×
20Chuck NorrisMovies & TV4.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silversea Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silversea Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.17×
Quality AwarenessPREMIUM1.86×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silversea Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Social Media UsageJOY0.93×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Silversea Cruises's target market in United States?

Silversea Cruises's target market in United States covers an estimated 1,154,391 people, concentrated in Florida and California.

02

What is the gender split and age of Silversea Cruises customers?

55.6% of the Silversea Cruises audience are female, 44.4% are male, with an average age of 46.8 years.

03

Which brands do Silversea Cruises fans like most?

Silversea Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (16.86×), Princess Cruises (16.59×), and MSC Cruises (15.78×) over the country average.

04

Where do Silversea Cruises fans live in United States?

Silversea Cruises fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Silversea Cruises fans also like?

Beyond Silversea Cruises itself, the audience over-indexes on Princess Cruises (16.59×), MSC Cruises (15.78×), Viking Cruises (21.23×), and Crystal Cruises (24.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Silversea Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silversea Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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